2021 Litter Summit

good morning everyone and welcome to our2021 litter summit with the ohio department of transportation the ohio department of naturalresources and the ohio environmental protection agency my name is helen miller with the ohio epaand i will be moderating this morning’s sessions this next slide has the agenda for thismorning as you can see we have four sessions between sessions we will takea 15-minute break then resume please feel free to continue sendingin questions during the breaks this morning the summit will highlight a statewidelitter study where the davie resource group will share their findings on behaviors and beliefsabout litter in ohio during this summit you will also hear from a variety of stakeholderson the impact of litter you will be introduced to ohio’s litter campaign a little litter isa big problem and this aims to educate ohioans about the effects of litter on our environment andseeks to change public behavior to prevent litter governor mike dewine will now kick offour summit with the keynote address on november 6 2018 governor dewine was elected toserve as the 70th governor of the state of ohio the governor has had a long anddistinguished career in public service focusing on protecting ohio children and familieshe was previously the 50th attorney general of ohio and has previously been elected to serveas greene county prosecutor ohio state senator u.s congressman ohio lieutenant governor andu.s senator i’d like to welcome governor dewine virtually for a keynote address good morning thankyou so much for attending the 2021 litter summit i know you care about making our communitiesour roads our natural resources and our state as litter-free as possible you know and i know thata little litter is a big problem with increased visitation in our state parks during the pandemicwe’ve seen more litter and it certainly is expensive to clean up odot for example has spentmore than 48 million dollars picking up trash in the past decade last year odot employeesspent more than 151 000 hours picking up litter we need to change this in ohio on earth day ilaunched the campaign a little litter is a big problem the campaign’s goal is to help ohioansunderstand the impact their litter can have on all of us and on our beautiful state partneringwith each of you will help make this campaign successful so thank you in advance for yourefforts yes a little litter is a big problem but i know that together we can help pave a bettercleaner path ahead for ohio and for all ohioans thank you governor dewine for helping us kickoff our litter summit this morning next up i would like to welcome the odot team they will behighlighting the odot litter study and discussing behaviors and beliefs surrounding litter we willalso hear highlights from the 2020 national litter study our first presenter is director jack marchbanks with the ohio department of transportation director march banks was appointed bygovernor mike dewine to this post in 2019 he has also served as assistant directorfor business and human resources at odot his assistant director he was responsible forthe overall management of the department’s five thousand employees and development ofits three point three billion dollar budget director march banks has also served as districtsix deputy during his long time at district six he oversaw the investment of more than 1.7 billiondollars in surface transportation infrastructure a lifelong learner dr march banks recently earneda doctor of philosophy degree from ohio university he also holds an mba from xavier universityin cincinnati a master’s degree from clark atlanta university and he is a proud graduateof the university of dayton where he earned his bachelor’s degree in political science now i’dlike to turn the mic over to director march banks thank you helen and i’m sure i speak foreveryone on on this important summit when i say thanks to governor dewine forhis leadership on this important issue let’s get started one of the most annoyingand unfortunate responsibilities the women and men of odot undertake is pickingup discarded trash along our roadways it’s an annoyance because litteris a 100 percent preventable issue and our forces would muchrather be focused on keeping the state’s roads and bridges in good repairan irritating fact is that every year they have to divert their attention from importantmaintenance work to pick up other people’s trash this deviation from more critical workduties could be avoided if people would simply put their trash where it belongs and secure itemsbefore being hauled let’s move to the next slide last year odot crews collected nearly 363 000 bagsof other people’s trash from along ohio’s roadways that’s enough trash to put nearly 3.5 bags ineach seat at ohio stadium i’m sure a site no one would want to see on opening day every singlebag represents something that could have been prevented with a better choice litter is not onlyugly it’s costly when odot or an adopt-a-highway volunteers or inmates are collecting otherpeople’s trash there is a real cost on average we spend about four million dollars annually to coversalaries guards and portable toilets for inmates materials like trash bags and litter pickers anddisposal of all the collected trash next slide if the litter problem could be eliminated considerthis if the litter problem could be eliminated we could double our safe routes to school’s budgetthese projects make it safer for students to walk and bike to school we all know that increasingwalkable and bikeable places enhances entire communities and improves the quality of lifehere in the great state of ohio next slide when you factor in all levels of government involved inlitter pickup those costs grow to an astounding 41 million 41 million dollars annually litter isnot only ugly and costly it can also be dangerous improperly discarded trash often plugs ourroadside drainage system or flies into vehicles when there is a heavy rain and water poolson our roadways most of the time the litter clogs drains and it’s the culprit insome of that water pooling back up our crews often find paper cups plastic bottlesfast food bags and other items that have been tossed from vehicles unsecured loads can shiftand fall and hit vehicles sometimes resulting in serious injuries or worse next slide our messagetoday is simple it might seem like a little bit of litter to you but it’s becoming a big big problemtrash cans are abundant they’re at nearly every gas station i’ve ever visited people have themin their homes all restaurants or other public places people visit have them it’s important totake advantage of the opportunity to use them i’m sure i’m preaching to the choir here butwe have to take advantage of that opportunity it’s critical that trash is disposed inthe proper place not on our roadsides and it’s equally important tomake sure loads being hauled are tied down and covered so they don’t flyout of a vehicle and endanger other motorists next slide one of the most important stepsin addressing this trash crash issue is to understand where and what types are litter arethe most prevalent this is why we commissioned a litter study in 2019 to gather quantitativeand qualitative data on littering in ohio the results of that survey are definitelyilluminating the pandemic delayed our plans to release them but we are pleased togo through them with youtube all today first i would like to introduce cheryldaniels from davy resource group davey conducted the litter study on behalf of odotand cheryl is here to give you all an overview of what that study found again helen everyoneon this webinar thank you so much for being interested in improving the quality of life herein ohio and getting rid of litter as a problem thank you director march banks we’ll now hearpresentations by cheryl daniels and david o’cam cheryl daniels is a senior projectmanager at davey resource group she’s principal investigator on aresearch project for odot to create model guidance modeling guidance on the safe andefficient removal and disposal of dead ash trees she is also co-principal investigator ona research project for odot to evaluate and develop native ground cover mixes that arebeneficial to pollinators and meet erosion goals miss daniel works in utility forestry urbanforestry and the natural resource management industries she recently led a researchteam on odot statewide litter study and is currently working on a similar projectfor the minnesota department of transportation david ocam is chief research and planningofficer at gdc marketing and ideation mr ocam represents the end consumer at the agencyand advocates to ensure all campaign messaging and activities are designed and executed to inspirechange in their beliefs and behaviors in this role he oversees all research projects and uses theseresults as well as other data to uncover insights at gdc his work has included research projects intraffic safety hospitals and healthcare education banking voter education retail restaurants andcountless other sectors david has worked on litter research projects involving litter preventionfor the texas department of transportation the minnesota department of transportationand ota i will now pass the mic to cheryl thank you helen good morning everybody thankyou for joining us today to hear about the statewide litter study our team completed for ohiodepartment of transportation in 2019 um i may end up turning my camera off here if i notice some lagso just a heads up on that but um yeah as helen mentioned i work with davey resource group and weare an ohio based environmental consulting company that in 2004 completed a statewide literacysurvey for ohio department of natural resources and then in 2019 drg david resource groupteamed up with environmental resource planning i may refer to them as erp as i speak they’re afirm that specializes in litter surveys and cost studies and has completed them for many citiesand states such as texas and new jersey the third partner in our team uh helen mentioned gdcmarketing and ideation they are a firm well-versed in public relations and marketing includingthe don’t mess with texas litter campaign gdc was tasked with answering the questions ofwhy people litter and what marketing messages are effective to reduce litteringunfortunately steve sein the principal with erp is unable to attend todaybut david ocam with gdc is presenting with me okay so you might ask why do another litterstudy well there are four hundred thousand bags of litter cleaned up from highwayrights of way annually at a cost to odot of over four million dollars a year now that’sjust within odot writes away just odot’s costs the number of bags collected the direct costsand the hours associated with litter collection has stayed fairly steady over the last 10 yearsodot’s highway technicians who perform much of the litter cleanup are skilled workers who have otherresponsibilities to tend to responsibilities that help maintain safe conditions along the roadwayodot alone spends over 4 million annually to pick up litter but more resources are needed toeffectively reduce litter there are additional costs that other entities spend in cleanup andother social costs that we’ll also talk about litter in ohio is treated with a reactive approachso odot wanted to know is there a better way so the purpose of the study was to determinethe composition of litter on odot maintained roadways to determine the attitudes and behaviorof the public determine the cost of litter and find out how other state departments oftransportation are funding their litter programs with the goal of helping odot locate funding topay for the cost of cleanup along the roadways we’ll talk about the project goalsthey were first to gather data on littering in ohio through qualitative andquantitative means so we were to gauge and score public perceptions and attitudes on litter andto survey highway litter volume and composition to make recommendations to odot on how to movefrom a litter abatement strategy to litter prevention to utilize focus groups and surveyfindings to find the source of the problem to draw from other state dot programs for litter campaignfunding and procedures and to create a road map for a statewide litter prevention campaign toreduce roadside litter and cleanup costs the map on the right here shows each of odot’s regions andwe looked at sample sites in each of the regions so the first task in the project was to do astatewide litter survey so we did a field-based survey ahead of the first spring litter cleanupactivities in february and march of 2019 there were a total of 71 sites representativeof ohio and its five major metropolitan areas each site was 1500 feet long and 18 feetdeep so that a total area of more than 1.8 million square feet was sampled litter over onesquare inch in size was tallied at each site litter was tallied and recorded by 104 different components they were then rolled upinto 14 major categories which are shown here with examples of each one the materialcomposition of each component was also recorded beverage containers were the largestcategory of litter 18 interestingly 5.2 percent of all litter was beer cans whichis higher compared to the other seven states erp has surveyed in the last five years thoseother states came in between 1.6 and 4 percent with utah being excluded as which was much lowerthan 1.6 which could be expected vehicle debris was the second largest category at 16.7 paperand beverage containers made of recyclable materials accounted for 31.7 of litter in acomparison to the seven other litter surveys completed by erp since 2017 odot’s topfour litter categories were pretty typical while some categories of litter arefound in higher quantities than others it’s important to remember that the individualsinappropriately disposing of these products are the cause of the litter so let’s look at the sources of litter so basedon ambient site conditions the proximity of various litter related factors such as proximitylocations that sell items that are often littered and the types of litter found in each site overtime it’s become possible to ascertain the likely sources of litter at each site using this model inohio items tossed out of cars and trucks are the largest source of roadside litter constructionand vehicle debris are also significant sources i’m now going to turn it over to davidocam to go over his team’s findings with attitudes and behavior regarding litter thanks cheryl um let me seeif i have control i think i do perfect so cheryl’s kind of gone through someof the measurements of the litter at the side of the road the measurement of what litter is outthere so let’s turn our attention now to who’s doing the litter the litterers themselvesand the study of those individual people i want to call your attention really quickto the time that this study was conducted february through april of 2019 for both ourpolling and our focus groups typically in terms of the in terms of the time you guys the biggestissue here is this is pre-covered and so obviously with covid we’ve done a lot of recent uh studiesand things obviously during the coveted times changed as well as afterwards we have some prettyinteresting changes in mindset and so i just want to draw attention that this is a pre-coveredstudy so our first four goals of this were to measure and understand how ohioans feel aboutlittering and its impact on their communities to determine what individuals consider litterin their perception of the severity of each type of litter to ascertain which factors makean individual most likely to become a litterer and to understand what circumstances theseindividuals are most likely to litter an additional two goals and objectives areto actually measure their persuasiveness of messaging to increase perceptions of bothseverity of littering and to encourage individuals to properly dispose of littering andso we did that through our polling and through what’s called a regression analysis i’ll getinto that in a little bit and then through our focus groups we wanted to understand why thesemessages resonated and identify any potential noise that could be found in the message thatcan distract from the messaging and ideally and we were able to actually accomplish this identifyin the emotional trigger point that platform that actually resonates and allows these messagesto succeed and create a gut values connection and so here’s our methodology on the quantitativeside we conducted a poll of a representative sample of 400 ohioans using online panels andthen added in an additional 300 over sample of individuals 16 to 34 years old the reasonwe did this is through all of our experience in the litter realm we’ve discovered that theseindividuals typically are and they were in this instance most likely to litter and so we wanted tobe able to do a deeper dive into them to identify specific factors geographic demographic behavioralpsychographic that could impact and help us with targeting and so we needed that over sample to beable to really dig deep into the data set there and then on the qualitative side we conductedthree focus groups two in the columbus area one with an 18 to 24 year old consort andone with the 25 to 40 year old consort and one focus group in the toledo area at a 25 to40 year old consort within those focus groups we over indexed four smokers making sure they wereat least 25 percent of each group and as you’ll see later through the quantitatively identifiedsmokers is a high likely uh literary audience and ironically not just for the litter cigarette buttsthemselves but for other types of litter as well and we also wanted parents with children in thehousehold we want to make sure that in our 25 to 40 year old groups at least half of the groupswere that and it’s an interesting play here because um parents are the greatest influenceon their child and making sure that the child is acculturated not to litter but also we’vediscovered and this is super interesting to me that parents are influenced by their childrenand so a program that reaches out to the kids and gets the kids to tell their parents notto litter is highly effective at influencing the parents behavior and so that’s kind of coolum we also want to make sure that half of each of the focus groups was from the representativeurban county and then half was from a surrounding ex-server in a rural county to make sure that wegot some kind of a geographic representation here and we also want to make sure we had a mix of racegender and socioeconomic status within the groups okay so i’m gonna go over some key findingshere i could speak for hours and hours and then you’d see a hook pulled and me pulled off thestage here but no i’m gonna keep it pretty broad with just key findings that we came up withthrough these two studies the first key finding is the public response negative legal letter82 of the respondents in our poll believed that litter is either a somewhat serious or veryserious problem 82 8 out of 10 ohioans said this is a problem in ohio that litter is eithersomewhat serious or a very serious problem okay so we did a few of these visual stimulustests right and what a visual stimulus test is in this instance is we had two images that are prettymuch the exact same a park setting is what you see in front of you we did a beach setting as wellthe only difference between the two is one had litter and one did not have litter and so what weuncovered is that the public responded extremely negatively towards the images with litter likeuniversally every single respondent identified that they preferred the location without visiblelitter without prompting as to why they identified the litter as that reason that that scene wouldbe unappealing and then when we dug deeper into it they indicated they would not visit the littereddestination because of litter that the they would not travel they would be far less likely to go ona trip to that location they just had a visceral gut reaction here and so a lot of this you’reprobably thinking well duh if i saw that image i think the same thing too but when we do studieswe do a lot of work in some of our work is in the travel and tourism sector we ask people wellwhat’s the reason you would go to destination a or over destination b and in those type of settingswhat they typically would say would be some of the advertised things right that it has betterlike you guys have a ton of amusement parks so it would be like you have better rides youhave better this you have better that right but what we actually uncover in a study like thisis there’s a thing that’s subconscious that’s in the background that even with all of the thingsthat people like rationally explain away when it comes to litter if it’s there your gut reactionpushes you away without you even realizing you’re being pushed away and so from a travel tourismperspective litter is extremely important okay next key finding not all litteris equal in public’s perception so the public actually looks at litter based onthree key factors the first and most important key factor is the potential to harm a personor an animal that’s the most severe litter the next one is how offensive it is aestheticallyeither through sight or through smell if it smells funky or it looks awful that’s thenext level right and then the final level that people look at is how it impacts theearth the whole biodegradable issue right and so when we conducted the study we looked atit through both the polling in through the focus groups we identified the public thought thatglass large plastic aluminum cans and styrofoam are the most severe forms of litter with theleast severe forms of litter being organic material like banana peels apple cores thatkind of thing and then small paper products the most frequently littered items um and thisis by the percentage of public that had littered them in the past month were small pieces of paperorganic materials and then cigarette butts but i want to draw your attention to cigarette buttshere because you’re at 15 you’re thinking to yourself that’s not that high well 53 of smokerssaid they have littered their cigarette butts in the past month so amongst that segment of theaudience who smokes this is a gargantuanly huge problem okay key finding number three some peopleare far more likely to litter than other people and so by this we think of ourselves right likewithin drinking water right you’re thinking okay all of us as human beings are equally likely todrink water at 100 right and but when it comes to littering some people are far far far more likelyto engage in this behavior than other people so 42 of ohioans have littered in the pastmonth okay so four out of ten however 66 of tobacco users littered something in the pastmonth and what i want to draw your attention to is it’s not just cigarette butts once you’ve beenacculturated to flick your butt out the window you’re also acculturated to throw otherthings out the window as well and so cigarette and tobacco users have been habituatedinto this behavior and they are doing it for their cigarette butts but they’re also doing itfor other items and so 58 of ohio and 16 to 24 have littered in the past month so age is ahuge indicator of if your likelihood is limiter and age and as age increases as you get olderyour likelihood to litter dramatically decreases okay fourth key finding here the public doesnot recognize that the state of ohio takes littering seriously and i want to underscoresomething here that this is not indicative of what ohio is actually doing i’m measuringthe public’s perception of what ohio is doing and so the public as a whole does not understandor realize that ohio is taking littering seriously that ohio is doing a lot in the realm of litteringwhatsoever 81 of ohioans understand that littering is illegal in all instances however 61 of ohioansbelieve that litter laws are never or rarely enforced and so that’s to say that six out often ohioans believe that law enforcement is not going to either ever or very very rarely enforcethe laws that they believe are on the books okay and so when we get into the whole concept ofwho picks up litter like obviously participants in the groups think it’s gonna be the free prismlabor and you and i everyone i think in this um summit here knows prison labor is not free andactually prison labor to pick up litter costs more money than contract labor because ofthe guards and because of the other things that have to be put in place the public doesn’tunderstand this at all though the public thinks that it’s free because you have the prisoners andthey’re already out there and so it’s absolutely free to pick up litter and that frankly theydeserve it this is a punishment you did a crime now you do your time and part of yourtime is doing that pick up of the litter and they don’t get that this costs money and theydon’t get that that’s not actually the majority of what’s picking up literally whatsoever so theyhave no concept that picking up litter costs money okay in terms of public information and educationcampaign 72 percent of respondents have not seen read or heard any littering messaging whatsoeverand so you’re thinking to yourself here well that does mean that 28 have no 28 percent necessarilynot haven’t necessarily seen read or heard they just think they have in the same way that imay have thought i heard another message here and so that’s why in the focus groups wesay okay so you said you heard saw or um read a letter messaging what was it zero zeropeople came up with any actual campaign whatsoever and so in terms of understanding messaging thereis almost no recognition in ohio whatsoever of a campaign ongoing which makes sense because therewas no campaign currently running in ohio and 71 and this is super interesting to me 71of respondents felt the state of ohio should do more to prevent litter and so this isan instance where the public actually wants you to act the public is claiming for the state todo more and to be visible in this issue and so by doing a forward-facing litter campaignyou’re giving the state what they want and it is going to have a halo effectaround the state as a whole for doing this okay so i mentioned we’re going to give thisa message testing here we are in the message testing and so without getting too deep in theweeds i want to kind of explain briefly on the top line level what our pro practice is and how weintroduce message testing and so we don’t want to just come up with messages that are popular so wehave an initial ballot for this instance we did a ballot against um how likely are you to litter andthen we also did a ballot on how serious do you think litter is and so we have that initial ballotwe did an entire battery of various types of messages and then on the back end we did anotherballot the same exact question how serious do you think litter is and how likely are you to litterand then we analyzed what changed the behavior and we ran what’s called the regression analysis to beable to identify those messages that weren’t just popular but were actually effective at change andeither increasing the awareness of the importance uh or that littering is bad or changing theirbehavior specifically that they will no longer litter and these are the two messages that poppedcontrary to what many people think prisoners are not picking up most of the litter most often theburden of litter cleanup falls on your tax dollars or on volunteers in your community and then everyyear the ohio department of transportation spends four million dollars to pick up litter thatmoney could be better used to pave a two-lane 10-mile roadway what do these two have in commonit’s about the cost it’s about the fact that ohio is spending money to do the litter cleanupour litter cleanup efforts and if we didn’t litter we wouldn’t have to spend that money andwe could spend that money better elsewhere okay so i often mentioned we went into focusgroups we tested for noise but what we also do in focus groups is we want to identify a platformright and so when i mean platform i mean that emotional trigger point i want to create thatgut values connection that just makes you feel it right you’ve all seen and it’s not every adright it’s the rare ad where you feel a pull you feel a tug you feel something thatpulls you in and makes you want to act at that like subconscious gut like levelthat’s what a platform does right and so we did the dig we understood the audience and we foundout it’s respect and i want to draw a huge distinction between some of the work we’ve donein texas with the don’t mess with texas campaign that’s all about pride and you’re like well priderespect it’s similar but it’s totally different if you’ve met a texan and i lived in texas fora very very very long time before moving up to dc they’re prideful they have a ton of pridein texas and they’re going to let you know texas is the best texas is the best i mean you’veseen their football team they’re not the best yet they certainly believe they’re the best respect isdifferent respect is something that you have about yourself about your family about your land youhave ownership and because it’s yours you respect that item right and so versus me just tellingyou all this i want to go through some verbatims right on what people in the groups actually saidabout respect that really helps it to sink in on why any message platform needs to reallyfocus and fixate on that respect angle they said if you respect something youtry to clean up after yourself i mean you don’t throw your trash into your yard so whywould you do it here you should have respect for where you live and not make it trashy it’s alack of respect for things and that’s a lack of respect for other people i mean to go i’ll justthrow this out the car window what does it matter it just looks like whoever was theredidn’t respect that area very much it’s kind of like a respect thing in mymind i think there’s just some frustration there towards whoever must have dropped that trashthere if you didn’t respect this space for other people or for the environment itself i mean whenyou listen to the groups over and over and over again unaided respect resonated respect poppedand for ohio and for the mindset of an ohioan this issue is all about respect and sonow that we’ve kind of gone through the messaging we’ve kind of gone through ameasurement of the people i’m going to toss it over to cheryl to discuss some ofthe interesting findings in regards to cost thank you david so as part of the research the team investigatedfunding and costs associated with litter abatement the slide refers to the costs paid by governmententities and educational institutions you can see between the state counties and municipalities ohiogovernment entities spend 41.8 million dollars per year while school districts and universitiespay the highest litter cost per capita we also took a look at theindirect costs within ohio and the potential revenuedue to the effects of litter litter costs ohio business community 408 milliondollars per year tourism is a sector with the largest potential revenue loss and is consistentwith the focus group results david went over as you recall focus group participants didnot want to visit areas that were littered now let’s look at litter funding asyou can see in the chart on the left until 2008 there was a litter tax in ohio thatcontributed as much as 1.4 million dollars per year to clean up litter in 1998 a litter controland recycling fund financed by the manufacturing community was established as an alternative toa beverage container deposit which several other states utilize in 2002 the litter control andrecycling fund changed names to recycling and litter control fund to reflect a change in thedisbursement of monies from this fund then in 2006 when manufacturers no longer supported thisfund through a levy funding dramatically decreased from an average of 11 million dollars per yearbetween 1998 and 2005 to to 3.9 million dollars per year when supported through a surcharge onconstruction and demolition tip fees in 2005 the combined average was 99 cents per capita and wasthe second lowest surcharge in the country in 2013 this budgetary light item was transferred from theohio department of natural resources to the ohio epa the fund is now primarily being usedfor recycling and market development efforts let’s look at how ohio compares toother states ohio has the seventh largest gross domestic product in the u.sproviding potentially significant resources to draw upon when considering opportunitiesto fund effective litter abatement programs such programs are an important investment thatwould support ohio’s efforts to grow economically but ohio does not have a consistent dedicatedlitter funding source in states with consistent litter program funding they are seeing thebenefits to their litter abatement programs for example our team’s very familiar withthe programs in new jersey and texas through research and repeated surveys for the last 17years new jersey’s litter tax has provided a dedicated funding source and is currentlyat 22 million dollars texas program has had consistent funding for the last 35 years andis currently set at 49 million dollars annually these states are seeing the benefits fromconsistent funding associated with their litter prevention campaigns and reduction litterfound throughout the state both litter programs are well known within their states new jerseyhas a broad and consistent grassroots program while texas has a well-known state-run programwhy do you need a consistent program because people need to hear the message regularly to getit ingrained in their litter disposal practices to have continuity and build a culture around itas new people move in and out of the state and as the demographics change so i think that mightresonate with uh what you heard david say earlier about habituation where smokers are throwingcigarette butts as well as other items out of the window and how texas has this whole mantranow around the don’t mess with texas campaign so those are really well known within thestate and really build support around the program now those two states these budgets area good size but the states are seeing a return on the investment in terms of growth as wellas business growth and business and tourism so let’s look at funding in otherstates gdc took a look at this by doing polls and in-depth interviews they looked atfunding levels and sources as well as the use of funds first they did a poll with 48 participantsincluding state departments of transportation and keep america beautiful affiliates then they spokewith seven dots and two keep america beautiful state directors for those in-depth interviewsthey found that between 1.5 and 18 million dollars was available in funding mostly throughstate funding some states had funding through from illegal dumping fees or taxes on beveragecompanies most funding was a general appropriation to the dot usually through a gas tax and thenthere was a limited amount of funding that came from sponsor highway programs now as far as usingthe funds they found that the litter prevention budget did not correlate with the sizeof the overall litter program budget partnerships help amplify the anti-litteringmessage and public information education campaigns promoted the message they found thatthe majority of funding went to clean up efforts for example the state with the highestlitter fund at 18 million did not have a prevention budget and the highest performingstates and partnerships and education campaigns so some of the key conclusions programs withrobust public information and education efforts tended to have one person as a point of contactfor all litter abatement efforts they had a dedicated funding source which led to an increasedability to conduct consistent public information and education campaigns and there was significantopportunity to leverage partners for more than just manpower so i’ll give you an example intexas litter bags are handed out in grocery stores in tennessee rather litter bags arehanded on grocery stores whereas in texas they work with a gas station chainto amplify litter abatement messaging so let’s get into recommend therecommendations that came out of the study from the field surveys to the public pollsand focus groups the research of costs of litter to ohio and to the other state polls andin-depth interviews we saw some common threads that emerged as the top recommendations forthe state of ohio to implement to reduce litter first the state should create a statewidelitter program a statewide program can be more comprehensive than the current single agencyapproach the program should have a single point of contact for all public information and educationefforts with a dedicated source of meaningful funding for litter education abatement and cleanupactivities meaningful funding would be similar to the 1998 to 2005 levels and the program shouldmeasure the effectiveness of the campaign by conducting another literature study about fiveyears after implementation of a litter campaign and the program should also have a good outreachcomponent the outreach will help ohio move from a reactive to a proactive approach to reduce litterit will illustrate to the public that the state of ohio does take litter prevention seriouslyit would utilize a fully integrated marketing communications campaign and it should target thosemost likely to litter such as those 16 to 24 year old drivers and smokers that david talked aboutthe focus or focus should be on a litter campaign prevention campaign on those most frequentlyfound litter items such as better beverage containers and vehicle construction debris andthe program should be promoted with spokespersons the campaign should use diverse creativeelements for various demographic groups such as public service announcementsbillboards digital media assets and post on items such as gas pump toppersand signage on garbage and recycling cans it should obtain media sponsorships at high profileevents such as concert series sports teams etc as you recall david talked about how respectcame out as a major theme when conducting focus groups in ohio so thoseparticipants uh found that respect really resonated with them andand messages that worked really well where litter cleanup is costly and there are better waysto spend our taxpayer money than picking up trash the state should also continue partnershipsworking more closely with a law enforcement and code enforcement to prevent litteringwhether intentional or not through things like unsecured loads to continueto build partnerships with government entities environmental groups and companies topromote litter education abatement and cleanup and to promote programs such as adopt ahighway it should continue the beneficial partnerships with organizations such as adopta highway and keep ohio beautiful as well as corporations corporate partnerships encouragesocial responsibility and allow for co-branding they could come in the form of funding manhours and promotion of the campaign on products for example a partnership with a grocerystore can promote the campaign by including the campaign methods on grocery bags partnerscould also offer redemption on their products at a company or industry level additionallyopportunities exist to work with communities to reduce residential litter by replacingopen top garbage and recycling bins with carts with attached lids also also there’s theopportunity to encourage the reduction of single-use water bottles by offeringrefill stations at water fountains okay so let’s talk about some specific items thatwe found recommendations for odot odot should investigate alternative sources of fundingfor litter abatement efforts should utilize existing odot highway beautification program asa point of contact for litter management efforts and schedule litter removal events prior to mowingevents by the county timing litter cleanup prior to mowing can eliminate turning one piece oftrash scattered into hundreds across the roadside it should require removal of car parts fromaccidents by towing and recovery companies rather than just leaving them along the roadto continue to maintain partnerships with the law enforcement correctional institutionsand organizations such as adopt a highway should also distribute measured stamped litterbags at rest stops and weigh stations and of course it’s very important to track metrics tomeasure success levels those metrics can be used to provide data for the next litter study whichwill evaluate the overall success of the program more details from today’s presentation canbe found in the report we prepared for odot on behalf of davey resource groupenvironmental resource planning and gdc marketing and ideation i want tothank you for your time and attention today thank you cheryl and david for your greatpresentations next up we have david scott with keep america beautiful david is directorof research monitoring and evaluation at keep america beautiful he oversees research insupport of the keep america beautiful mission along with the data and evaluation strategies tohelp understand the impact of the organization and its network of more than 600 community-basedaffiliates for more than two decades he has worked at the intersection of data analyticsevaluation and technology to demonstrate the social impact of non-profits corporations andfoundations i will now pass the mic to david thanks so much helen uh nice to see everybodyuh um to saying hi here on camera but i will uh turn that off so that everybody can focus onthe data because that’s what we’re all here for today and i’m thrilled to be with you heretoday to talk about uh the keep america beautiful 2020 national letter study and toprovide some highlights from the study oops a little little trigger happy there sorryuh um so for those who aren’t familiar keep america beautiful is uh the nation’slargest community improvement organization you know our mission is to inspire and educatepeople to take action every day to improve and beautify their community environmentand we believe that when we take on that shared responsibility we can build and maintainclean green and beautiful spaces uh and through collective impact we uh uh um the part of our neweffort here is to get folks across the country to realize that through our work uh together thatwe can ensure that everybody in america lives in a beautiful community so why litter mattersthis audience probably doesn’t need to hear this of course uh um but for more than six decades uhwe’re approaching seven decades now we’ve been i keep america beautiful serving as our countrysteward of litter prevention and litter matters on so many different levels it’s more than just astain on our landscape and i loved uh cheryl and david’s presentation because they talked aboutsome of the ways that it impacts our lives they talked about the impact on visitation and tourismit really has a strong impact on our quality of life and economic development in our communitiesit prevents our communities from reaching their true potential and we do know this uh that litterthat doesn’t get managed eventually ends up in the natural environment and increasingly in ourwaterways which i’ll talk about a little bit today so what do we do for those who aren’t familiar uhwe work uh not only to end littering we also work about in in the world of waste reduction andimproving recycling more generally beautifying communities and going into uh communities afterdisasters to help replant trees that are lost to disasters so we unlock we look to unlockthe potential of every community we serve by educating the public about reducing reusing andrecycling waste organizing cleanups to get rid of the waste and the litter on the ground and doingthis sort of beautification that i mentioned here and where we do it we do it across thenation we’re truly a national movement we have uh um update uh now 700 affiliatesacross the country and between partnerships and our affiliates we’re across all 50 statesof the country uh um and we’re really grounded in communities uh um and and what that means iswe partner with organizations at the community level to make the change in the communities forinstance in ohio we have over three dozen uh affiliates working across the state allover the state northwest to southeast in rural urban and suburban locations workingto do the work that we’re doing also at the national level and they do great work and istrongly encourage you to look them up i can’t name them all but you look up somebody like keepacround beautiful and they do fantastic work to really address the problems that the ohio litterstudy and the problems that you’re facing in ohio are happening we also work at the state level cheryl mentioned keep ohio beautiful we havestate affiliates across in many states across the country and they provide a key partner to stateorganizations like departments of transportation tourism natural resources parksenvironmental planning and economic planning our state affiliates are our key partnersand real subject matter experts um so i was thrilled to see uh that ohio spoke to someof our affiliate leaders for the study and lastly we work at the regional and the nationallevel as a partner in really important work so for instance on something that’s very importantin ohio we work on the great lakes initiative to to really understand what it’s going to take topreserve in that case one of our critical national resources but that’s enough about us now let metalk about the uh the keep america beautiful 2020 national letter study now i will note i’m going tokeep on calling it the keep america beautiful 2020 national litter study and we do that to ground uhuh um at a place in time but in fact this the work started in 2019 and continues today with some ofthe work and we that i’ll talk about later but um we’ve been doing this work at keep americanbeautiful with our partners uh um erp being one of them uh for many years uh almost since ourinception in 1953 in the 50s we started research we did our first large national research study in1968 and 69 which i’ve included a little picture of there of you know this is how studies lookedback in the late 60s and since then we have been engaged in extensive work both in that in landmarkstudies like the one i’m going to talk about today and that we did in 2009 and in 1968 and 69but also in very subject-specific and targeted research uh studies that really relate to specificproblems that you face in specific locations um and this research uh um is critical to definingand designing effective programs and in some cases experiments to to identify what it is that wecan do better to address this problem um and so as i go through here today i’m going to focus onthe 2020 national litter study but it’s that 2020 national leader study is is simply the continuedwork off of uh 50 years worth of work prior so how do we conduct uh the 2020 nationallitter study well uh um it’s a it’s actually a very similar methodology to what was used uh inohio uh we uh we had a project team led by burns of mcdonald but also cascadia consulting groupsalinas davis consulting and docking institute for public affairs all of whom who have experience uhwith uh in the litter prevention space and lots of in some of their cases many decades of experiencewith litter prevention and litter studies and this is a just like the ohio study a fullyprofessional study so we love citizen science at keep america beautiful butall of this work was conducted by professional engineers and environmentalmanagement consultants and academics to truly understand and define and enumerate the problem uhuh so that we can get valid and reliable estimates um so just like with the uh ohio study we dida uh conducted a public attitude survey we did a visible litter survey we’re conducting afinancial cost of litter uh at the present time and we went out into the communities andwe observe people littering in public places you know for the visible litter study you knowhow do we know how much litter is on the ground we counted it during the pandemic uh atover 600 randomly selected sites across the united states at both roadways and waterwaysand that’s a note that i i want to emphasize here this study provides the first national estimateof how much litter is along u.s surface waterways now we all know that there’s a great dealof attention being paid these days to uh to uh litter and waste in our waterways but until nowwe haven’t known uh just how much that represents and i’m gonna dive into that today there’s so muchmore in this study than i can talk about today our understanding of public awareness and attitudesand behaviors about the scope and the causes and the sources of litter the physical attributesof litter and how they vary in different contexts the material types uh and features that influencewhen and why people litter uh and and also uh as i noted we’re we’re still in the middle ofcollecting the data related to the public costs of litter on how those costs are distributed um we’realso what’s really exciting about this work is it’s built on a really robust data infrastructureand methodology that enables future research at scale and continuous improvement through programsand like i mentioned before experiments the sorts of things that allow us to get better at thiswork um like i mentioned i can only touch at a high level uh the you know the depth of this studyuh uh my face the same constraints that cheryl and david face in talking about ohio but if youwant to learn more please visit www.kab.org later study again that’s www.kab.org litter study where you can download a summaryof this study to date and uh and learn more just like with in ohio we tracked dozensand dozens of uh product uh litter types um and we included both uh what the product wasand its material composition as well as its size and with this work we have enabled ourselvesto track uh dynamics in a different product litter over time from 2009 uh to2020 i won’t get into that much today i will highlight just a few points on that so wecan understand how things are moving over time and we’re also able to quantify emergentlitter problems and the one that most people recognize in 2020 in the middle ofthe coven pandemic was the rise of ppe litter so enough about the methodology let’s diveinto the results here just a little bit more so let’s start with the questionof how much literate is in america at the time of the study we estimate that thereare there were 50 billion pieces of litter on the ground in america 50 billion pieces that isdivided we found that there were we estimate that there were 24 billion pieces along u.s roadwaysand this is roadways of all types from at the busiest largest roadways freeways and highwaysdown to the smallest roadways in local roads using federal highway administration definitionsthat represents that 24 billion along roadways represents over 2500 pieces of litter permile along u.s roadways but we also found in this first study estimating litter alongroadways that there were 20 we estimate that there were 26 billion pieces along u.s waterwaysat the time of the study because of the number of uh waterway miles in the u.s that equatesto just over 2 400 pieces per waterway mile uh along u.s surface waterways so uh at that pointestimate there’s slightly more litter along u.s waterways than there are along uh roadways andwe look as i mentioned we broke this down by all different types of roadways and waterways so weknow for instance that there’s more than six times uh more litter per mile along freeways andhighways than a long road local roads but given the fact that local roads make up the greatmajority of roadways in america we estimate that half of all roadway litter is a long roadwayslocal roads in america similar dynamic across waterways there are far more littered itemsper mile along the largest rivers in america but 52 of all waterway to litter is actuallyalong intermittent waterways and streams these sort of insights have important implicationsfor how we direct our efforts and end litter in america and i will note these are nationalestimates while we absolutely did sample in ohio this is not an ohio study it’s a national study sothe results are going to differ somewhat between what we’ve heard from cheryl and david earlierand that’s not a problem in any way shape or form so while this problem is still massive 50billion pieces of litter we actually find along roadways which we have studiedfor uh for decades as i’ve noted from 2009 until this 2020 study we estimatethat there’s been a 54 reduction in visible litter along u.s roadways since 2009 that’sincredible improvement now for a lot of folks we know that people saw during the pandemic andperceived an increase in littering illegal dumping in the communities in which they live and wehave through other data through our community our affiliates across the country you knowwe have other tools that we use like our community appearance index to track litteruh in our communities on an annual basis and the fact of the matter when we look at thatlocal level is the impact of the of the pandemic actually varied significantly from community tocommunity in some communities central business districts in large urban areas there was asignificant decrease in litter because those large urban areas saw massive decreases in thepeople commuting to them on a daily basis but in other communities where people were at homeand they were out and they were recreating we saw significant in some cases significant increases inlitter and in particular significant increases in illegal dumping because people were at home morethey were clearing things out more in some cases they no longer had access to curbside recoveryfor short periods usually but those short periods matter and in some cases they didn’t have accessto transfer stations or drop-off areas so we saw an increase in illegal dumping that increasei should know if it existed in communities was between generally speaking between 2019 and thepandemic in 2020.Now we’re still living in the pandemic and we have to be aware of that but i dowant to reference that since 2009 over the past decade we have still seen along u.s roadwaysnationally we estimate a 54 decrease in litter i want to just emphasize for a momentthat what this study shows us that is if we only focus on roadway litter inamerica we’re having an incomplete picture of litter in america and as i noted previously26 billion pieces of litter estimated along u.s waterways versus 24 billion pieces oflitter along u.s roadways but i’m going to note a little bit later that this haspretty significant implications for how the work that we need to do to prevent winter sojust like in ohio you know when we ask americans you know if they believe that litter is a problemthe overwhelming response was yes uh just like i think it was 82 percent of ohioans believe uhthat litters is somewhat or a very serious problem in ohio uh 90 percent of americans believe thatlitter is a problem in their state they don’t not only understand that it’s a problem in their statebut they recognize that it negatively impacts the quality of life and these are massive percentagesi should say when i say americans realize this uh um they recognize that it negatively impactstourism businesses that it eventually ends up along our waterways it reduces property valuesis an environmental problem problem and poses a health and safety risk to people and animals andi was thrilled to see the work that you all did in ohio around uh how the different messages affectuh relate to people uh on these different problems it’s really helpful work now just because 90 ofamericans believe that litter’s a problem doesn’t mean that it’s the biggest problem in their lifeor the biggest problem in their community and we have to recognize especially in uh in the worldin which we’re living in today about what litter represents to people’s lives but we do know thatthey recognize that it’s uh that it’s a problem so that we can talk to them about solutions and whenwe talk about solutions one of the things that we find in this study is that at 50 billion piecesof litter along u.s roads it’s a massive number right and as a a slap in the face uh um it’s a wowmoment but then after the wow moment passes it’s almost unrelatable for an individual what does50 billion pieces mean to me and what can i do about it and what that means when we look at itfrom a behavioral research and behavioral science perspective uh what we need to do is we needto reduce the distance between that problem and the lives of people lead 50 billion is infact too big of a problem we need to relate it to them and to do that what we did is we estimatedand we calculated if you took every american and uh every resident in the u.s and uh dividedthat into 50 billion pieces of litter what we find out is that there’s 152 pieces of litterfor every single resident of the united states so that work calling this what it is that it’s152 pieces for every single person so at 152 in you you can be part of the solution we want peopleto understand that litter is a solvable problem and that all of us have a role to play in solvingit now if i convince myself that i do not litter and as david noted uh in his work uh uh there’sa lot of people who will admit to it and that’s just the people who admit to it let’s not talkabout the fact that there are many many people who do not want to admit to the fact that theylitter intentionally or unintentionally it doesn’t matter it’s still littering uh um but even if iconvince myself that i’m not part of that problem we want people to recognize that they’re partof the solution and 152 you is designed to do that i know where i live that i can walk outof my front door and within a couple of hours i can pick up 152 pieces of litter without anyproblem uh and i will talk a little bit later about why that matters uh um not only the act ofcleaning it up but what it does for communities but that that mobilization there is to get peopleto recognize that they can be part of the solution they can be part of the action now we knowthat people acting alone even collectively won’t eliminate litter forever but we know throughresearch that it actually is a critical part to creating litter-free spaces so just like inohio we too have a list of uh uh litter products and we found just as we have found year over yearthat the single most later product in america are cigarette butts and nearly 10 billion ofthat 50 billion pieces of litter and that is a um that is almost a universally held conclusion thatlitter studies across the world cigarette butts are by far and it’s not even close the singlemost littered product however i do want to note as it shows on the right hand side here when welook at litter along roadways specifically and we did not study waterways in 2009 we see nearly a 70decrease in cigarette butt litter so we’re seeing a massive improvement in cigarette butt litter andthere’s multiple reasons for this one of which is a sort of work that we’re talking about today andthat is that putting the work into reducing litter works in particular when we can get the messageright for the right product those programs are incredibly impactful our cigarette litterprevention program and keep america beautiful which we deploy deploy at hundreds of communitiesacross the nation including in some in ohio when we deploy that program effectively when wedeploy that program pardon me we find on average at least to a 50 reduction in cigarettelitter in that space where it’s deployed now that’s a mix of starting with cleanspaces having the right infrastructure in place so that cigarette smokers can dispose oftheir butt properly because our research showed one of the great problems with cigarette butts ispeople cigarette smokers do not want to put them in trash bins what they want to dois put them in a cigarette but only disposal thing because the trash bins have allsorts of dangers including fire so you’ve got to get the right infrastructure you’ve got tostart with a clean space and you’ve got to have the right message and in this case tellingpeople how to dispose of their cigarette butt but cigarette butts are still a massive problemin america and we still have a lot of work to do now i pro i do not we do not break our uhuh summarize our work into the 14 categories but there is some overlap here and i do wantto note for instance that we have seen a significant increase in beer container litteruh uh between 2009 and 2020 to the point that is now 1.1 we estimate 1.1 billion pieces ofbeer container litter on the ground across the u.s but there’s plenty of other problems hereand i do not want to just call that out a food packaging film with snack wrappers and potatochip bags those two are a significant problem but there is good news along the way as some ofthese other things increase over the past decade not only our cigarette but the cigarette buttlittered down across the u.s fast food littered was down across the u.s and soft drink glitter orspecifically soda litter was down across the us one of the really exciting uh umdiscoveries of this study um and uh uh what we were enabled to do indoing this during the pandemic uh which as you can imagine was not easy uh umand you know we were certainly delayed in our work and we were very cautious and as i noted beforewe’ve taken the time to really dive into the data to understand uh the impact of the pandemic andi noted that earlier but rather than the impact of the pandemic at all i want to talk about whatppe represents now on the whole yes we quantified how much ppe was on the ground in the u.s and weestimate uh at the time of the study that there were 207 millions of million pieces of ppe litteron the ground uh um in the u.s but ppe represents this incredible natural experiment it basicallydidn’t exist as a consumer product before 2020.Yes people were using it in thehealth sector and yes they were using it uh in food service as an example but it wasn’tpart of all all of our lives and the way that it became in 2020 it was in essence theintroduction of a massive consumer product at a single point in time and as such it didn’treally exist as litter before that and then it was potential it had the potential to exist aslitter so it gave us the ability to understand one how much of it was getting on theground and two what was happening to it when it got on the ground now we all know thatalmost all of this was being used in our regular daily lives we were using it at the supermarketuh at home uh at the gas station these were the places we were using it where we weren’t using itby and large on the surface were on the surface waterways of the u.s so if littering stayedwhere it was littered we would expect almost all of that litter to be along roadways that ppelitter to be along roadways and what we find is not that case we found that two-thirds of theppe gloves uh uh litter uh uh on the ground were along waterways not along roadwaysand about half of the masks were along waterways not along roadways and that’sbecause litter moves it does not stay in place how does it get from roadways to waterways howdoes it get from the gas station to waterways it gets blown around and eventually it makes it tostorm drains now before you may uh recollect that i had that picture of a storm drain outflow and itjust the massive amounts of litter at the base of that store grain outflow going into a streamthat is what happens to litter that does not get picked up now what does that mean for the workthat all of us do on this call uh um and there’s a variety of people right this is fantasticwe’ve got transportation and parks and and environmental protection well we know this fromour study and from the work that our affiliates do that it doesn’t generally speaking the litterdoesn’t start on waterways it does in some cases right boaters drop beer cans or fireballs offthe side of their boat that happens they drop you know their accidents happen right you knowyour your your snack bag or your ziploc bag falls off your boat but that’s not the major source oflitter along waterways litter along waterways is getting there from roadways by and large so whenit gets to waterways uh cleanup becomes really really difficult we don’t have street sweepingalong waterways along the banks of waterways to clean up litter along the edge the sides ofwaterways and i should note that this this is what this study did is we sampled along this the banksof these waterways not in the waterways themselves that is a different type of study we studied alongthe banks but to get those that litter out of the water and off of the banks of the water requiresintense efforts they are often difficult to access uh um often they’re heavily overgrownand getting the litter off of them uh um you know takes a lot of work that is importantwork and we should do that work but we should recognize that it’s really about cleanup uh umi think it’s really important from a solution perspective that entry points to waterways wemake sure that we’re messaging to people getting on waterways whether that’s beaches or boatdocks or or marinas whatever it may be that they you know that they know that they really needto take care of the materials there but honestly prevention if we don’t want littering alongour waterways we have to start on the roadways and this is where another connection back to thework that you’re talking about today here in ohio that litter prevention the education the cleanupand the uh creation of and the enforcement of effective laws are what will help prevent litterfrom getting to waterways but if we don’t do that work along our roadways and in our communities weare in danger of it ending up along our waterways so how can allah ohio help with with this problemif you go to keepamericanbeautiful.org or kab.org you’re going to find that we talk about ourmodel for change in our work around litter what is a model for change it’s about the workthat you impart that you’re talking about here today you have to start by educating peoplegiving them the facts that they need to have to change their behaviors a little litter is a bigproblem that campaign is a great place to start um and i will note that for those of us who’ve beenin the work for a long time um and i suspect as i look at the numbers of attendees i suspectthat there’s a lot of folks who’ve been doing this work with litter for a long time sometimesit’s exhausting that we are still having this conversation about litter but i would encourageyou all to think about this from this perspective litter is a function of human life and wecontinually have to do the work to educate people uh to change their behaviors and to bepart of the solution and not part of the problem we cannot do this once and have it go away we willhave new generations of people who don’t know this so the education that i received when i was ayoung person is not the same education that young people are receiving today and that educationmatters ditto for the grown-ups in the room uh we are we constantly have to educate and messageto people uh that they need to be part of the solution and not part of the problem there’sa few other things that really matter uh um starting with clean spaces is the firststep to preventing litter especially along those local roadways and in those parkswe know that litter from our research litter begets more litter and if we want litteringto stop we need to start with clean spaces this also connects to effective messaging researchshows that if we have anti-littering message messaging in heavy heavily littered spacesit actually has the opposite effect of what we want to have happen people ended up in thoseexperiments people ended up littering more uh um in those spaces where there was anti-litteringmessage and a lot of litter on the ground the litter on the ground matters we have to getit off the ground so create clean spaces then have the right infrastructure in place to preventlittering and i loved what cheryl had to say here that’s on every different level it starts byhaving the cigarette butt containers but also the trash bins with lids on them and therecycling bins with lids on them it also works with making sure that our haulers have theeffective infrastructure in their hauling and then when we’re putting it in places that we’re wherewe’re containing it in that in those spaces that is all infrastructure and we need that rightinfrastructure in place if we want to prevent litter uh in that case uh um an intentionallitter from getting getting on the ground we know this from littering behavior the furthersomebody is in a public space uh from a litter bin the more likely they are to litter now that’sjust common sense right but we have the data to support it so having the infrastructurein place to help to prevent litter is important and if you’re not going to put theinfrastructure in place here’s the third part have the right message in place so if you ifyou if some communities don’t have litter bins uh if if you’re gonna go that routehaving the messages in place to ask people please hold on to your waste in our nationalparks and in our state parks asking people pack it out uh um those are important messagesto have in place those messages work um so that combination starting with cleanspaces the right infrastructure uh the right message in the right place at the righttime for the right product and just a statewide campaign to educate people this is the workthat we need to do and i’m thrilled to see uh that ohio is taking this work on today so allof the stakeholders on this call regardless if you’re an individual who’s interested in this ifyou’re working through your communities if you’re a keep america beautiful affiliate who write toyou we love you throughout the state of ohio and in you all these state agencies on the call weall have a role to play in this change and we’re thrilled to see the state of ohio uh taking thison like i mentioned we all can play a role here if you want more information here just once againuh is a the link to the litter study www.kab.org litter study and i’m thrilledto have been with you today and i really appreciate the work that you’re doing now back to you thank you thank you david and tothe odot team this morning we’ve had some really great presentations so now we’re going to lookthrough and begin answering some questions that came in today from the presentation is a reminderyou can still submit questions through the questions pane if we don’t answer your question wewill reach out to you via email following today’s webinar and we have joel hunt with odot and ibelieve he’s going to take most of these questions so our first question oh um so our firstquestion is what precipitated the study um so real quick if i could just introduce myselfso yes my name is joel hunt i work at the ohio department of transportation and um i head upour highway beautification program and um i’ve worked with davey an erp and gdc on this studyfor a couple of years and manage the contract so i work closely with our partners at the ohiodepartment of rehabilitation and corrections certain contractors all that help us with our litter abatement efforts butwe’re excited to move into the realm of litter prevention because we know from otherstates it’s really the most effective tool so what precipitated the study so thisstudy was an update to our 2004 letter study um that only examines the visible letter um thisstudy that we’re speaking about today looked at the behaviors and beliefs of people who litterdespite all of our abatement efforts litter continues to be a persistent preventable problemand we wanted to examine why people let her move okay our next question is what have welearned from other states regarding litter well we know from other states that litterprevention education campaigns are the most effective way to reduce litter not just onroadsides but in neighborhoods and parks at tourist destinations and remote areas whereillegal dumping often occurs so for example in tennessee nobody trashes tennessee campaignsaw a 40 reduction in roadside litter after launching the campaign within the first year andof course the gold standard is the don’t mess with texas campaign that saw a 72 reduction withinthe first four years of its campaign launch um but i have to know the programs that are mostsuccessful have a dedicated revenue stream okay our next question ishow will we change behaviors so this campaign aims to change behaviors throughtargeted messaging focusing on respect that david mentioned in ohio the most frequent war thatresonated with our survey respondents with respect the campaign will try to solidifythat and connect it to the individual okay and one more questionhow will we judge our success one of the findings that cheryl mentioned was the recommendation to follow up with anotherstudy in five years to measure the physical letter and determine the behaviors and beliefs at thattime to see if our messaging was successful measurable tools that it uses the most basiclevel is the number of bags that you pick up all that data is collected daily from not just ourown labor force but also from all of our partners so we’re going to look at the trend um you knowweekly monthly yearly to see if we’re seeing a reduction um correlate back to the efforts thatwe’re putting forward for better prevention and we can manage the campaignby looking at the data okay thank you uh thank you odotteam for your great presentations and attendees for your questions we’re going totake a break now and we have a few extra minutes we ended a little bit early so you can go grab anextra cup of coffee and come back at 10 25 we will start promptly again then our next summitsession is litter in ohio state parks first up we have the ohio department ofnatural resources director mary mertz governor mike dewine appointed director mertzin january of 2019.In this role mertz leads and oversees 11 divisions that manage ohio stateparks preserves and forests they also analyze and report on geologic and water resourcesprotect and improve the lake erie coastline conserve and manage ohio’s fish and wildlifeand regulate oil gas and mining industries a lawyer with experience in both the publicand private sectors mertz serped as first attorney general during mike dewine’s entiretenure in the ohio attorney general’s office she has served in many other governmentposts as well mertz earned her undergraduate degree at american university a master’sdegree at george washington university and her juris doctorate at the ohio state moritzcollege of law in her free time she enjoys sailing hiking and exploring ohio’s great outdoors i’dlike to turn over the mic to director mertz thanks so much i really appreciate umthe opportunity to join you all today and and and talk about um a big problem facing us andthat’s the the litter we’re finding over ohio’s landscape so why don’t you advance the slidethank you and advance the slide one more time so at odnr we are in the business of gettingpeople to explore and love ohio’s great outdoors we want to make sure that every trip ohiocitizens make to one of ohio’s state parks forests wildlife areas and nature preserves isboth beautiful and safe our staff and hundreds of volunteers across the state work year roundto keep all of our public properties clean and well maintained these pictures you see in front ofus these are experiences we want everyone to have in the pristine natural world next slideplease but over the last year and a half if you get advanced slide but yeah over thelast year and a half that task has gotten a whole lot harder with limited indoor optionsand families looking for safe entertainment our outdoor spaces have been very very busy solast year alone our state parks hosted more than 1 million 35 000 overnight bookings and that was120 000 more than the year before so you can just see this is exponential increases in usage butwe always want to make people feel welcome in the outdoors but all of these visitors many ofthem unfamiliar with the norms of our properties and the need to leave no trace behind haveled to a significant increase in the amount of litter that’s left behind and this isn’ta problem we take lightly next slide please so we’ve worked to attack this litterproblem through a combination of strategies first some increased little related communicationsignage staffing more volunteer opportunities so getting out there and addressing the issuehead on second we have been putting in a place a system-wide sustainability initiative and you’regoing to hear about both of these things from some some of my team in a few minutes and and finallywe’ve had a more focused enforcement effort by our natural resource officers and our wildlifeofficers so we we’ve worked hard to put together a strategy to to deal with the unprecedentedlitter we’ve seen over this last year next slide please if you follow us on socialmedia you know that typically odnr and the ohio state park social media accounts are wherewe share these beautiful stunning pictures to inspire people to get out and explore butwith the litter situation being what it’s been we started posting pictures of the mess andthe good news is people aren’t happy about it these posts received just passionate responsesfrom our followers each one received hundreds of shares reactions and comments i mean noone wants to go out and see see the kind of mess you see on these posts greet them you wantto go out and enjoy ohio’s beauty not this mess and so um the next slide is going to showyou one of the videos we shared recently on our social media to try to get people’sattention and talk about what they can do so next slide please and a video ohio’s natural beauty belongs to all of us publicland is your land and it’s worth protecting litter ruins habitat it hurts our wildlife andspoils the scenery garbage belongs in a can not in our parks our forests our lakes ourstreams when you visit don’t leave a mess if you bring it in take it out pack your picnicwith reusable containers utensils and tableware avoid products with excessive packaging and don’tforget to bring along a trash bag if a trash can is available use it but if it’s full don’t add tothe mess plan ahead so you can leave our places even better than you found them bring a grocerybag from home flip it inside out over your hand and use it to pick up any litter you may seethrow it in your pack and take it out with you when someone litters on publicland they’re littering on your land it may seem like just a littlelitter but it’s really a big problem and so our goal with that video was to botheducate and provide guidance we wanted to help people know what they should do and whatthey should not do as they plan for a day in ohio’s great and beautiful outdoorson this slide you see um some of our our signage that we’ve put out in locations wherewe see the most litter we created specific signs for trailheads for beaches and for picnic areasand those are those are sort of pain points reminding people to not overfillavailable trash containers and to carry out any waste they carry in and andthese signs um complement our our online messaging so um we they’ve been out there and we’re we hopethey’re making a difference so next slide please so litter is unsightly when you go out intonature you’re trying to escape the effect of everyday life right you and you know and litterreally distracts you from that but it also can be dangerous and unpleasant for visitors who couldbe cut on broken glass or rusty cans it builds up and can cause clogs some of our drainage areasis attractive and dangerous to our wildlife um everyone’s familiar with the six-pack rings thatcan get caught on birds and fish but there’s so many other types of literatu of litter that arealso damaging to important wildlife across our state and so sometimes we have to take a heavierhand when it comes to dealing with this problem next slide please so whileworking on routine patrol littering is an offense that officers do enforcein our parks and wildlife areas we surveil areas to catch illegal dumpers and when warrantedactively investigate dumping on our properties individuals can face fines and punishment fordumping trash into waterways even on their own property because while a creek might run throughyour backyard it it carries it down and the state is responsible for managing those waterwayseven a small violation can cost individuals hundreds of dollars in fines more significantdumping could even land you in jail and so the way to contact us if you do seethe litter you can dial pound odnr or you can dial 1 800 poacher they both take these are bothdirect lines to our 24 7 dispatch center at odnr you can report these little litter violationsand and we can follow up with an investigation it’s helpful when we have a description of thelittering incident the location in any leads or clues you might have to help us track down theindividual later but we do take it very seriously next slide please so ohio’s public landsbelong to everyone and we believe we need to help everyone understand that litters issomeone else’s problem it’s everyone’s problem it’s choking our streams our landscapes and ourwildlife and so we all need to do our part to keep our public spaces clean so cleaning up what yousee on this slide will continue to be a priority for our team cleaning it up and preventing iti mean our our state simply deserves better so i um i appreciate your your time andlistening to that and i know a couple of the odnr team members now are going to share somespecific examples and things we’re working on uh and i believe josh gardner oneof our park district managers is is gonna speak up next but i’ll turnthe mic back over for his introduction thank you director mertz next up we have joshgardner with odnr mr gardner is a 20-year veteran of ohio state parks and watercraft he currentlyserves in the role of central district manager overseeing the operations of nine state parks inthe central ohio area prior to his current role of district manager he served as the parkmanager for mohegan state park josh began his career as a park officer at deer creek statepark i’d now like to turn the mic over to joshua okay i think we’re having a technicalglitch here um josh can you try again it’s coming through a little bit garbled okay can you hear me now yes that’s much better okay i apologize for that oh that’s okay technology’s great when it worksperfectly just have to have to give it another try okay again good morning uh i’m very happyto be able to share with you today about our department of natural resources environmentalsustainability initiative litter prevention and mitigation you know which is part of our largergoal to reduce waste and energy consumption we obviously take environmental sustainabilityseriously because of the implications it has for the health and safety of all ohioans now and inthe future as a district manager for the division of parks and watercraft i oversee nine parksand support six park managers in their effort to fulfill our mission which is to preserve ohio’snatural and cultural resources while providing public recreation and educational opportunitiesour sustainability efforts efforts help us achieve the delicate balance of preserving resourceswhile also providing broad public access to them as with all of our environmental sustainabilityinitiatives we look at both internally at our site management practices and externallyat our visitor behaviors motivations and levels of understanding when devising ways toreach our ultimate goal which is to be here for ohioans into the future offering beautifulnatural spaces for the recreational enjoyment next slide please litter is not a new problem in state parks wemanage very popular resources for public enjoyment but since the pandemic our parks have experiencedrecord numbers of visitors though it’s not surprising that with this increase in people we’veexperienced an uptick in litter most of the water we see see seems to be the result of food anddrink consumption and our modern way of life puts a high priority on convenience packagingand disposability like single-use water bottles plates and cups all add to the ever-increasingamount of trash that can become litter for us we view litter as trash or solid waste that’sout of place not in a receptacle next please litter obviously sends a message we can see itin our picnic areas our campgrounds our trails playgrounds and beaches wherever our customers goand even places they don’t go we can find litter an area that is littered can send thewrong message that litter is acceptable a park is not like going to a baseball game ormaybe a movie theater where it might be okay to leave trash behind crash let them behind in apark will become litter which can travel by wind water and other means taking places beyondwhere it was dropped so it’s important that we send the message that litter isnever acceptable in a park next please the presence of litter and parkis unsightly and takes away from the natural beauty that park visitorscome to enjoy but not only is it ugly it also increases the risk of injury or otherdangerous conditions for people for wildlife and for the health of the water resourcesthat all people all living things depend on next please so our approach to combat litter is two-prongedprevention and mitigation to deter littering or prevention we promote a statewidecarry-in carryout practice for trash by instituting this practice we want to underscorea guiding principle that we share with many others who manage parks and public recreation areas leavea place as clean or cleaner than you found it you likely heard the saying takeonly pictures leave only footprints this sentiment supports that same notionwe’d like our carry and carryout practice to promote a heightened awareness among visitorsof the quantity and type of waste they generate our hope is that awareness leads to changes inthe way ohioans pack for a picnic or a day at the park carrying carryout also has a financialbenefit it saves our taxpayers money and disposal fees and in the purchase of emptyingmaintenance and replacement of receptacles the second practice we have designed to preventlitter is reminders in the forms of strategically placed lines in every park reminding visitorsthe impact and litter of litter and parks this campaign a little litter is a big problem isbased on the assumption that park visitors don’t like a littered park and can be encouragedto properly dispose of their waste so they aren’t contributing to the problem campaignaims to compel individual action on the basis that even one piece of litter one bottle cancontribute to the bigger problem next please so how do we address the litter that wedo have well in general in parks the more an area is used the more it must be managed tolimit impact to the resource while we strongly encourage the carry in carryout practice it isnecessary in high use series to provide trash receptacles and other mitigation efforts at3 000 feet long the allen creek state park beach is the largest inland beach in ohio stateparks and due to its proximity to columbus and natural beauty it has always been one of themost heavily used areas in ohio state parks and this visitation increasedsignificantly during the pandemic visitors to our beat to the allen beach oftenspend an entire day enjoying time with friends and family and having large picnic picnics that canproduce high volumes of trash so it is imperative that we properly manage this area throughstaffing and providing the appropriate amount of trash receptacles so this year in responseto the increased usage and litter problems at allen creek beach we hired three staff members asbeach attendants beach attendance whose time is dedicated solely to the beach with the primaryfocus of keeping the area clean and mitigating litter through emptying trash cans handing outtrash bags to large groups and picking up litter the work and presence of beach attendance hasdrastically reduced the overall amount of litter the overflowing trash cans andthey have promote helped promote the desired outcome of a litter-freebeach studies have shown that people are less likely to litter in an area thatis litter-free than one that is littered so by taking it enhanced efforts at preventing andmitigating litter visitors begin to recognize that a litter-free beach is a normal conditionand in turn they help to keep it that way the second big change we made was posting ourclosing hours on a large message board and clearing the beach and closing gates at 9pm ournatural resources officers have been invaluable in making this happen it has also helpedreduce the litter and unwelcome behaviors that can occur after hours as previously statedby director mertz our officers have also taken a renewed focus on litter enforcement atthe beach and other areas around our park we are also very lucky to have the supportof park lovers too in our battle with litter park our park naturalists coordinateswith public and special interest groups to help with one-time cleanups or ona periodic basis we also partner with other agencies such as keep delaware countybeautiful to help combat the litter problem thanks please so moving forward our focus will be to furthereducate the public on preventing litter in our parks promoting responsible visitor behaviorand exploring ways to reduce the overall amount of trash generated in our state parks one suchway is to replace the current commingled waste receptacles with waste sorting receptacles to seehow that impacts litter and waste disposal costs because our park locations are all over thestate their varying sizes have a wide variety of facilities and natural features and varyingnumbers of visitors it’s difficult to find a one-size-fits-all solution to our challenges aswith other management practices we’ll be able to apply what we’ve learned at allen creekto other facilities but each park is unique so we rely on those who are most familiarwith their parks the park managers to test and revise our methods as needed to find asolution that will work best for them next please we manage 75 parks with more than 175 000acres and over a thousand miles of shoreline right now between permanent and seasonalemployees we have over 1200 people working for 11.8 million ohioans if we are to fulfillour mission our commitment to ohioans must be sustained litter prevention is justone aspect of our sustainability plan but is very important one because ithas the power to impact the health and the ecosystems on which we rely for our healthand well-being if you love ohio state parks help us spread the word today tell someone why litteris a problem in ohio state parks and encourage them to carry in and carry out their waste andremember that litter is no little thing thank you i believe not go ahead oh i’m sorry um thank youso much josh um next we have susan vance with odnr ms vance has worked for odnr’s division ofparks and watercraft and division of wildlife she currently serves as the assistant chief overfield operations for the division of parks and watercraft she’s a lifelong ohioan graduateof the ohio state university and currently resides in columbus ohio i’d now like to turnthe mic over to susie vance thank you so much and i’m so excited to be here talking withyou today about our sustainability efforts at the ohio department of natural resources sosustainability encompasses such a vast array of concepts ideas and practices and while eachof those things are incredibly important for all the work we do at dnr i’m going to focusmy time with you today on sustainable products that we’re starting to use in some of our ohiostate parks so i’ll take the next slide please it’s our vision it’s our mission at odnr to ensurea balance between wise use and protection of our natural resources for the benefit of all it’s agreat mantra right i i love it and and we try to um just make sure that we are we are livingby that mission every day uh and then within the parks and watercraft division our vision is toprovide exceptional outdoor recreation and boating opportunities through our customer serviceour education protection and conservation of parks and waterways so we have this overarchingmission of our department and then our vision within our division is really focused more onthe visitor experience and and outdoor recreation we know that the actions we take when wemanage this recreation and when we manage our state parks and waterways it has a profoundimpact on how people interact with recreation so with the next slide i want to talk a littlebit about our impact um as you know by now with our previous presenters wehave 75 state parks across the state within those locations we have dozens of storesretail locations and food service operations and you’ve heard about the increased numberof visitors that we’ve seen in recent years so each one of our park locations and then eachone of our retail locations and restaurants serve thousands and thousands of customers so we wantto reduce the amount of trash right that’s our overall goal but there are there are thereis the reality that that we’re we’re a ways away from eliminating trash completely so whenpeople come to some of our locations they want and do need to buy and use some disposable itemsso we know that the change we make and we can make immediately is in the type of items that we offerfor sale and for use in our restaurants and in our retail locations like our camp stores and ourmarinas so next slide please and i’ll talk a little bit more about our changes that we’remaking we are working really hard to reduce single-use items that we sell in our camp storesand where we need to offer single-use items we try to offer more sustainable options we’re workingwith our partners that run our state park lodges we have partners that run some of and operate someof our marinas and we have other park property operations and we want them to implement someof the same changes even though they are private industry um we want them to reflect the missionand the vision of odnr and of parks and watercraft so our goal is to expand our sustainabilityefforts not just to products used but ultimately we want to us expand our energy and wateror the the sustainability of our energy and water use the sustainability in ourbuilding plans as we upgrade our facilities and we even want to be more sustainable in thegrounds plans that we implement as we consider the best use of recreational areas but againthese are kind of next steps and and i do want to share with you in the next slide um some ofour purchasing efforts in our camp stores so within our division we have hundreds of employeeswith purchasing authority um dozens of these employees make decisions every single dayabout the products that we offer for use in our commissaries and for sale in our camp storesin our marinas and our other retail locations so we’ve provided these employees and theseindividuals some key questions to ask themselves each time they make a purchase we wantthem to think about where this product ends its life does it break down how long willthat take can this item be recycled is it made of recycled materials and does this productreduce waste we know each product isn’t going to be perfect but we’re certainly making strides forbetter options with each of the items we provide so in the next slide i’ve got some examples ofthose kind of swaps that we’ve made some statewide moves we’ve made include removing styrofoamfrom our inventory of purchased items so we found this great option for coolers from iglooi don’t know if any of you have seen or used any they’re sturdy paper they last for several usesso and they’re biodegradable so they’re kind of a great option for the older styrofoamigloo cooler that you could buy that was i’ll say it’s disposable but certainlynot sustainable we’re using paper or recycled cups instead of styrofoam cups in ourstores for coffee for soft drinks paper straws we’re selling reusable either metal or siliconestraws in our camp stores and then offering wooden stir sticks for coffee instead of the traditionalplastic swizzle sticks that you use to see where we used to sell saran wrap we’re starting tooffer beeswax wrap reusable sandwich bags or just plain tin foil that can certainly be recycled ifyou opt for a bowl of ice cream at one of our camp stores you’re going to find a more sustainablespoon instead of a one-time use plastic spoon we’ve got some different options of spoons to usein our camp stores for a scoop of ice cream and if you make a purchase of a t-shirt or anothersouvenir we’re going to bag it up for you in a compostable or a paper bag and there are lotsof other new and exciting sustainable products um in stores or or in the works and andi would invite you to visit some of our camp stores the next time you’re out camping withus at one of our state parks so what’s next these are great steps right so on the next slide wheredo we go from here i talked a little bit about sustainability’s broad reach and we really areworking to implement broader sustainable measures a silver lining of covid there are a few um isthat we are well on our way to installing you know uh touch-free faucets and touch-free fixturesand while these help with the spread of germs they do also really help with reducing water useand reducing paper product use we have in process some electric vehicle charging stations at twoof our state parks houston woods and caesar creek and our hope there is that electricvehicle drivers we know that there’s that ever-present tether and we want to expand thatfor our ev drivers so we’re taking advantage of technology too we’re installing sensors insome of our trash receptacles that actually notify us when a dumped dumpster is full andneeds picked up it also records peak times of use of when when the dumpster is gettingfull up when the trash is getting full to better address our needs and reduce overflowso that’s kind of an exciting new technological idea that’s in place at ohio state parks andi will never miss a chance to promote our new detour app so this is an app that contains trailsall across ohio you can download this detour ohio and we hope that by having an electronic versionof our maps there’s some potential to reduce the amount of carelessly discarded paper maps thatwe have found along trails we’re working to incorporate recycling options into many ofour state parks and then last but not least we’re working to feature more local partnerswherever possible to promote local sourcing so i i believe i have an ending slide i might notyeah i do okay i appreciate um director mirtz’s challenge to our division and our employees toimprove sustainability in all of our efforts and i want to offer a special shout out to debrahochbein laura white heidi whitman and all of our purchasers that are taking this challengereally seriously and implementing changes throughout our state park system and i hope youall are as excited about these changes as we are i appreciate your time and the opportunityto talk with you today about our efforts to improve sustainability inohio state parks thank you all thank you susie and thank you od and our team we’re now going to begin answeringquestions submitted during the presentation as a reminder you can still submit questionsthrough the questions pane if we don’t get to your question during the q a portion we will reachout to you via email following today’s summit okay our first question is what are visitorssupposed to do with their trash if there aren’t trash cans at parks and josh would you like tofield this one yes so if there’s not a trash can available our it’s that notion of carry andcarry out uh take it home uh dispose of it at home okay how can groups and organizationshelp with litter pickups at state josh parks you want to take that one as wellyeah the best thing is to contact your local park and they’ll put you in touch with the parkmanager maybe a park naturalist who would be happy to organize something with you and that’ssomething we do on a very regular basis okay i have witnessed people actively littering at a parkwhat’s the best course of action when that happens um josh yeah so we certainly want you to be safeso you know if you see someone doing that uh we don’t want you to approach them um you know butwhat you can do um gather as much information as you can safely right possibly vehicle informationlicense plate if possible a description and then call poundodnr um you know in our dispatchwe’ll work to locate the closest officer and pass that information on to him and follow upand hopefully uh you know catch the perpetrators okay we have a sustainability question here um what what can i do to have a more sustainablevisit to a park uh susie can you take that one of course um so i i guess i think of this uh kindof like i think about packing my lunch right so if you’re having uh if you’re planning a visitand it does take a little bit more planning um plan a picnic using reusable containers umbring things back home with you especially if if you’re carrying things in and you have the chanceto um make sure to fill that reusable water bottle before you before you hit the trail and thatway you can keep filling it whenever the water whenever there’s water available and that keepsyou from obviously having to to purchase uh bottled water or bottled drinks there’s there’salways or there may be that need but the steps that you take to plan before your trip can reallyhave a big impact on bringing sustainable items with you and and taking them back home um andpreparing them for use over and over again okay and we’ll wrap this session up with onelast question here recycling isn’t available at my local park but i want to recycle so whatshould i do susie would you like to take that one i i would thank you so you know this is this isa struggle um and and we do recognize and we’re working to increase um the the options forrecycling if there’s not recycling at a park location um we are challenging our park uh staffto know where the nearest recycling location is um and then there’s always the optionagain it’s it’s a little bit more effort um i personally find it really kind ofworthwhile to to bring things back home or carry things out drive them maybeon your way home there’s a there’s a recycling facility or someplace nearbyor you can put them in your own recycling options at the house so we do reallyencourage that while at the same time we again are are really working to increaseour recycling options at our state parks okay great thank you so much thank you od andour team for your great presentations and your attending and the attendees had some greatquestions i know we ran over a few minutes but i wanted to get all the questions in ournext session highlights litter in ohio’s lakes rivers and streams summarizes the recyclingand litter prevention grant program and features litter prevention success stories our first presenter is ohio epa director loristevenson in january 2019 governor mike dewine appointed lori stevenson as director ofthe ohio environmental protection agency prior to her appointment director stevensonserved as deputy director for business relations helping regulated entities coordinatepermitting activities within the agency she also served as chief of ohio epa’s divisionof environmental and financial assistance which provides financial and technicalassistance to businesses and communities to help achieve compliance with the environmentalregulations she also managed ohio epa’s small business assistance office and has also helpedto help positions in the division of hazardous waste management starting with the southstarting in the southeast district office is a hazardous waste field inspector a publicservant of 30 years laurie earned a bachelor’s degree in environmental health from bowling greenstate university and a master’s in public health from the ohio state university i’d liketo turn over the mic to director stevenson great well thank you helen for that introductionand i really appreciate the opportunity to be here today and spend a little time uh talkingwith everyone about you know ohio epa’s role in the world of waste management litter prevention sonext slide please you know before i do that though i i would like to take a minute or two and justto provide some thank yous to to several people you know first and foremost to the governor forhis leadership commitment and his recognition that you know littering is a statewidepriority and focus area that really requires collaboration and partnership betweenagencies so it’s really an exciting time although we have you know challenges in front of us it’sreally an exciting time to be working in such a creative collaborative way with with otheragencies so i also just wanted to quickly thank director march banks and director mertz for theirleadership first and foremost in partnership and for the commitment of their entire teams notonly what you’re doing independently within your organizations what your teams are doing but yourcommitment to work with our agency and partnership it’s just it’s been great i think we’ve made atremendous amount of progress so far but we know there’s a lot of work ahead of us so i just wantedto thank you your teams uh for all of your efforts i want to thank my team quickly many of many ofuh my teammates are here listening in but also devote their day-to-day responsibilities in theworld of waste management alternative sustainable practice focus and litter prevention and so iknow i have people on deck and listening in who have devoted their entire careers to helping tomake a difference and i want to thank all of you and really want to thank the entire team acrossthe board and all agencies for organizing today’s event i i have been listening in for quite a whileand it’s i’ve learned a lot i’ve jotted down a lot of notes and i’m really energized by what i’mhearing um and and the commitment you know is really compelling and it’s not just between ouragencies or among our agencies it is all of the partners who also work outside of our agenciesand organizations individually and communities focused on this important issue that doesaffect us all as director mark said it’s it’s a collective effort it’s a collective responsibilityand it’s a collective vision that we all have um to really improve things for uh the benefitof people the benefit of our natural resources and to really set us up for a moresuccessful future so you know the first couple of pictures here you know that’sthat’s what we desire to see when we step out you know out of our offices and into nature and aswe saw in all of the very compelling visuals from odnr that unfortunately is not the state ofthings as we step out and try and enjoy our natural resources so i think those visuals werevery compelling this is what we desire to see but we know that’s not the reality in a lot ofplaces that we go that we go to um there were several things that i just that really resonatedme with me from from some of the previous speakers and as i you know go through my remarks itjust strikes me and i think it was dr scott who who said it’s difficult to believe that we’restill having this conversation about litter and i wrote that down i think i’ve said thatphrase on multiple occasions um but we are still having the conversation and i think it lendsitself to just kind of the complexity of the issue what seems to be somewhat of a simple matterreally is it and it requires just a multi-faceted multi-pronged approach from top down to bottomup by a lot of partners across the board to really make a difference and so what i’m goingto do is i’m going to focus a little bit of time today in talking about ohio epa’s role as itrelates to supporting litter prevention efforts across the state so next slide please you know ithink a lot of people are very familiar with the agency’s regulatory role and responsibility asit relates to you know helping to ensure proper management of solid waste so again we have a fullteam uh devoted every day to to the regulatory oversight and ensuring that we have um properoutlets for good waste management practices and we also have a very large team of people who workin the world of sustainability and alternatives um to waste management and so i won’t i won’t doa deep dive in into that area but just to say that we have people day in and day out who who havetheir eye on proper waste management alternatives uh and sustainable practices and again i i somuch appreciate and value the work that they do for the benefit of all of us what we have donefor many years and what we have a long history of of doing is also supporting efforts acrossthe board from an education outreach funding perspective supporting communitiesorganizations who are also invested in making a difference in reducing litter and sothrough our long history of our recycling and litter prevention grant program um we’vesupported communities other organizations uh in many many ways so i’m just gonna highlightsome of the focus areas that we look at under our grant program some of the things that we supportyou know if you’re listening in and you have a project you have an idea you have something thatyou’re trying to launch within your community i would encourage you to follow up and talk withour team and take advantage of potential funding and resources and our team of experts who canhelp you kind of get where you want to go so within the program we support litter prevention incommunities in a number of different ways and so i’ll quickly go through the next couple of slideswe we devote funding to support communities that need to purchase equipment materials supplies andother resources to support their ongoing litter collection efforts we do a lot of work in theworld of tire collection um tire tire disposal is a growing growing issue it’s been around butit seems to be on the uptick so we support a lot of communities in their efforts to addressscrap tires through amnesty collection events surveillance efforts and other things that theydo to try and prevent the disposal of scrap tires we also support communities and otherorganizations in their efforts to create and update uh litter prevention educationand training materials i think it was a previous speaker that you know it reallyall starts with education and outreach uh compelling messaging as we’retalking about later today so we support those efforts um with communitiesand and other entities next slide please as i mentioned we also help on the surveillanceend and director mertz talked about you know odnr surveillance efforts at parks we we alsosupport um local law enforcement who have a presence out there in their communities to tryand create disincentives through surveillance for for littering activities so helpingthem with things like surveillance cameras is helpful in their efforts to try and createsome some deterrence in certain areas where they know that littering or waste disposal might bea problem for them so supporting law enforcement and those efforts also supporting education andoutreach opportunities as i mentioned through litter prevention conferences and also helpingthe many many communities that have been part of the really important keep america beautifulnetwork for many many years so helping them with certifications renewal fees so theycan stay connected uh to that network in support of their ongoing efforts to hostlitter collection events other things that are related to the goals and objectives under keepamerica beautiful so you know that’s just a quick list of some of the types of activities andprojects that we have supported over many years since 2010 as you can see here on the slide wehave funded and supported more than 500 projects totaling more than 4.6 million dollarsrelated to litter prevention and cleanup so a fairly substantial investment incommunities to support a lot of projects but as we’ve heard from previous speakersthere is a lot of additional work to be done on all fronts so you know our commitment is tocontinue our investment to continue our support through our grant programs to support asmany projects as we can next slide please i just asked the team as they were preparingmy talking points it’s just to provide everyone with a quick snapshot of you know what are theoutcomes of the dollars that we are investing in some of these activities so i appreciate the teamjust pulling together a quick snapshot of 20 this is just 2018 as an example in 2018 our dollarswent to support 177 cleanup activities 170 miles shoreline cleaned up over 2 600 miles of roadsidelitter picked up and almost 12 000 bags of litter collected so while those numbers um definitelyare impressive i can’t help but think back to i think it was again dr scott’s commentsabout the fact that we have 50 billion pieces of litter out there um waiting waiting to beaddressed so you know we continue to move forward one project at a time working with all of ourpartners to make as much of a difference as we can but we know that it is a it is a sustained effortthat we need to so we need a long game uh on this and so we will continue to do our part to supportto support our partners um next slide please you know i talked about and again i want tothank all of our partners who are joining us it is it’s not just about what our agencies aredoing uh it’s about what we are all doing and there are many many partners that have had avery long rich history in supporting uh litter prevention activities educational activitiesoutreach activities and so as i said earlier you need kind of the top down bottom up you need toapproach it from all angles and so i am very happy to shortly turn it over to linda beckwho is representing keep euclid beautiful and i think it’s i’m very excited to hear moreabout just a very successful localized effort to make a difference uh in her communityand so with that helen i guess i turn it back over to you to do a quick intro of lindabut thank you everyone for for your time today thank you director stevenson and now wedo have linda beck with the city of euclid linda is executive director for keep euclidbeautiful ms beck has worked for the city of euclid for 14 years and has been serving in hercurrent role of secretary to the mayor’s office and the director of keep euclid beautiful forohio year for five years linda completed training and became a certified keep america beautifulexecutive director in 2017 she was instrumental in forming keep euclid beautiful she completedher master recycling certification in 2020 with the cuyahoga county solid waste district and is awaste in place trainer for keep america beautiful she is also a proud lifelong resident of northeastohio and now i’d like to pass the mic to linda uh thank you very much um for having me thisis i’m really excited to share the information on who we are and what we’re doing in northeastohio and um am i advancing my own slides yes linda you have keyboardmouse control okay thank you i apologize it doesn’t seem to be advancing um you just need to click on the slide then yourarrow keys or your mouse will work oh thank you okay so um sorry about that so uh who weare we’re keep euclid beautiful we’re an affiliate of keep america beautiful and uheuclid is a suburb of cleveland on lake erie we have a population of a little over48 000 and we’re 10 square miles and we are lucky enough to have 12 city parkswithin our beautiful city here on the lake so our mission statement that we had comeup with when we formed keep euclid beautiful is all about litter collection and preventionrecycling and education and beautification so our main goal is to empower residents and volunteersand put tools and supplies right in their hands to make their own community beautiful so it’s areal grassroots effort today i’ll be focusing on our litter and recycling activity and the impacton our parks beaches and waterways especially all of our funding and things we get through ohioepa’s recycling and litter prevention grant euclid creek euclid is part of euclid creek reservationwe have seven water we have seven wetlands we have a watershed and euclid creek runs rightthrough the city and filters down into lake erie we are fortunate enough to have fivemiles of shoreline along lake erie so we’re really in a unique position wherewe’ve got the best of both worlds here our beach has both private and public access andthis is a shot of our beautiful beach along sims park one of our larger parks in the city of euclidwithin this park sims park we also have our euclid waterfront trail sims park is a 30 acre parkalong the lakefront it has a beach a fishing pier and most recently a one mile walking trailit’s going to soon have paddle craft beaches and it really is giving unprecedentedaccess to the lakefront on the east side so this is an amazing naturalresource to have but one of the problems we found out that comes withit is more visitors bring more litter so we weren’t sure you know how we were goingto handle that so we did some research and we applied for the ohio epa grant and webecame a keep america beautiful affiliate and so we formed a team this is the teamthere where we performed uh all the training conducted a litter survey it took about ninemonths from a very dedicated team of nine people plus myself and now we’re america keepamerica beautiful affiliate so we went to work one of the things we started was the big cleanand this is keep euclid beautiful signature event every spring on earth day euclid engages ina friendly competition with our neighboring cities of collinwood cleveland wycliffeand willwick and to see who can pick up the most litter in one day and it’sa very friendly competition but yet you know euclid has won it most years we don’tknow if we’re proud that means we have more litter or if it means we’re just doing a great jobpicking it up and afterwards we have a big celebration this is our version of the greatamerican cleanup it usually garners at least 300 no less than 300 volunteers to just springclean our cities and set the tone for the year and it’s just to work on keeping the litter out offrom washing down storm drains and into the lake this is one of the banners the event is fundedwith our recycling and litter prevention grant from the ohio epa we use the litter grantfunding to purchase banners and supplies these banners are hung all over the city to alertpeople of the date of the big clean and how to register it’s so popular now after four years thatwe have most groups and people calling us ahead of time saying can i get the big clean on my schedulewhen is that happening so that’s quite wonderful oops i went one too far during these eventsthis is a shot from our this year’s big clean this is the national honor society all of ourlocal schools and high schools when they have students that need service hours they come tous and we try to involve as many families and youth as possible in this event and just to letthem know how important this is for the future of the community and most of these kids once theypick up litter they swear they’re never going to litter again and you can see the safety vests thateveryone has to wear and we’re able to provide trash bags and grabbers all supplies we buy withour grant money another thing we do during the big clean is we do drain stenciling we aim to do10 to 15 drains every year that we do this event our focus is always around schools or parks orfrequent pedestrian areas like our downtown area we’re always trying to remind people thatthe litter washes down the storm drains and into the lake and it’s really important totry and prevent that from happening a lot of kids going to school they’re always curious andlooking for things so that’s that’s a really nice component for them to see that on their walkto school and that is all done by volunteers we also attend our community events we havea couple large-scale community events this one is from our east 200th street stroll andwe have a real fun game called lasting litter that people like to play and it’svery popular where you try to match up six pieces of trash with how long they will sitin a landfill and why it’s better to recycle it if you’re able to mat correctly match upall six we give away one of our t-shirts you’ll see there in the background one of ourspecialized t-shirts for the big clean and some other merchandise that we purchased with our grantfunds and it really it’s it’s a lot harder than people think it really makes people think and theythey really leave that game or table from you know thinking that wow this stuff really stays in alandfill a long time and what’s a better option or why i shouldn’t maybe get that styrofoam eggcarton and it’s for all ages so anyone can play it we also participate in our national night out wealways attend that it’s definitely an opportunity to educate children it’s very children focused andat that we purchase um school supplies that are imprinted with our messages keep euclid beautifuland love where you live it’s simple and direct a constant reminder about what how kids want tosee their community and there’s a lot of games and families night out it’s right before schoolstarts so the kids are real anxious to take the supplies off the table and and fill theirbags with the pencils and rulers and other things that we get for them so this is a reallygreat event again that we attend based solely on we buy the supplies with our fundingand education from our litter grant so this is a flyer for keep euclid beautifulwe partner with keep ohio beautiful to clean sims park this year wein sims park we do no less than four major cleanups a year many other smallerones it is such a large park and does have so many beaches and walkways and playgrounds so thatdoes require quite a bit of care this is a euclid resident euclid residents are very very proud veryproud of their city very proud of their lakefront they regularly clean up this is one of them thereand we’re always happy to give them supplies and organize the cleanups keep euclid beautiful isa very good vehicle to keep track of all of that this is another case western reserveenvironmental research we also have two local colleges cleveland state and casewestern reserve that reach out quite often to do studies down by the lakefront and anytime someone does a field trip to our lakefront they always incorporate a cleanup and keep euclidbeautiful always gets them supplies and some water and t-shirts and things like that you can see allthat and this is one of our residents alana she attends the oh this was her senior project andshe attends the um horizon academy of science in cleveland but she lives here in euclid andshe had wanted to learn how to organize a clean up and she is going into environmental studiesso again keep you clear beautiful was happy to assist that that’s her counsel person there inthe picture and some of her neighbors and her parents that helped us clean up at simspark and some people beautiful team members you can see the extra trash cans we have alsodoubled our trash cans and recycling containers in sims park all of our parks have seen a largeincrease in visitors especially the lakefront our waterfront trail is now one of the few placeson the east side that the public can access the lakefront so we have seen a huge uptick invisitors there which has created a lot more trash also there new to sims park two years ago is alarge native plant garden it provides education on native plants and pollinators dozens of localschools make field trips there every year to teach with the garden we do provide those signs fromkeep ohio beautiful keep america beautiful and the ohio epa to feature these spots and we thisone is from friends of euclid creek they’re a very good partner of ours we do partner on quite a bitto keep the euclid creek clean and the watershed clean and then they have this demonstrative nativeplant garden in sims park and you can see in the middle those are all hand-laid stone path fromstones from our beach that their volunteers made and then another new problem wastewe didn’t anticipate but we now have we have since in 2019 allowed dogs in ourparks which is wonderful but we found that comes with waste so keep euclid beautifulwas able to also purchase pop stations along sims park trails and the boardwalkso people could clean up after their dogs a very large problem uh one of the worst mostcommon litter things is the cigarette butt cigarette butts especially onour lake front starting in 2019 keeping beautiful was able to securefunding through keep america beautiful to put cigarette receptacles along the boardwalkinstall them by the restrooms and trash cans try to pass out literature and makepeople realize that that is trash too a lot of people think it’s not but it is and wewill continue to each year secure more funding with the goal of installing cigarette receptaclesthroughout euclid by every bus shelter new for 2021 we’re very happy that we’repartnering now with the downtown cleveland alliance on friday saturday and sundaywe have ambassadors at our lakefront park every weekend and they do um empty trash canswhen they get filled they when they get full from picnics they pick up trash along the beachthey alert city services if there’s anything that needs to be fixed and we also this yearadded a dedicated park employee just to sims park again just because of the addition ofthe pier and the waterfront trail we really have seen an increase in visitors and it doeshelp lighten the load for keep euclid beautiful another thing we have coming to simspark and two other parks in the city is we have we are building litter librariesand this allows us to stock these it’s kind of like the little food pantries but withlitter supplies and these handy litter bags so if you have trash or a diaper or youknow you can carry them in your stroller that you can readily get supplies to cleanup if you wish and these are available they will be stacked in each park and one of theselitter libraries is being built in sims park so you can see we’ve had to think outside thebox there’s a lot of different ways to manage litter and it is a complex issue and we try to becreative and we want to do more than just pick it up after it’s on the ground a big part starts bypicking it up before it travels into the storm drains i would like to take a minute to thank ourteam and i like to call us a team not a committee the keep ucla beautiful team is extremelydedicated they are all euclid residents they volunteer all of their time none of them arepaid they are very proud of what they do and work extremely hard i’m very very fortunate to workwith them and then i’d really like to thank the ohio epa we absolutely could not exist or do anyof this without their support or funding so we really thank you for that and withthat i will turn it back over to helen you so much linda these havejust been great presentations both with both director stevenson and linda sonow we’re going to uh squeeze a couple questions in i know we’re right up against our breaktime but i’d really like to to fit a few in uh and we have heidi griezma with ohio epa that’sgoing to take a couple of these questions uh the first question we have is how canohio epa support communities that are doing outreach and education effortsto persuade the public to litter less good morning this is heidi i’m going to takejust a second to introduce myself and then i’ll answer the question as helen said my nameis heidi griesmar and i’m the deputy director for communication at ohio epa and that is agreat question oh highway pa has and continues to support local communities litter preventionand cleanup efforts through our recycling and litter prevention grant program as directorstevenson mentioned earlier in the session communities can apply for funding to assistin creating or updating a litter awareness and prevention campaign or for litter cleanup eventsmany times communities combine litter outreach and education efforts with physical cleanupevents both activities complement each other and help reinforce the litter prevention messagingbecause of the direct involvement with community cleanup volunteers okay and let’s squeeze onemore question in how does ohio epa support litter prevention and cleanup on a local levelwhile ohio epa is a partner with odot and dnr on the a little litter is a big problem campaignwhich is a statewide initiative and you’ll hear more about it soon in the next session the truesupport and work of litter prevention efforts starts with the local community often it’s agrassroots approach with local partnerships to help these event efforts be successful andimpactful with residents ohio epa supports these local stakeholders through our grant program andpromotes past successful grant projects related to litter prevention so other communitiescan feel inspired to take the next steps to reduce litter in their neighborhood it’simportant to have committed partners involved in your local litter prevention projects and lindabeck gave some great examples during her segment okay thank you so much heidi thank youeveryone for the great presentations and attendees for great questions if we didn’t getto your question we will follow up with you via email after the summit our last session ofthe summit is highlighting the litter campaign our presenter is amy dawson executive vicepresident of fahlgren more time amy is an industry veteran with more than 30 years ofexperience she and her team have worked with a wide range of local regional and nationalbusinesses government organizations and non-profits amy leads her agency’s relationshipwith the solid waste authority of central ohio and their work together has won several awards herfocus is helping build brands through integrated marketing campaigns respected by colleaguesclients and peers amy is best known for her ability to lead integrated teams that connect wellwith clients i’ll now turn the mic over to amy hi everybody and thanks for the opportunity tobe here today um i’m going to take a little bit of time this morning to talk about the creativeapproach that our agency has developed for the statewide litter campaign so our objective whenwe first had a conversation with odnr and odot and was to develop a statewide litter preventioncampaign that reduces the amount spent on litter abatement by 50 percent in 2023 but alsoreduce the collective cost of litter abatement across the state of ohio so with that objectivein mind what we did was assign several different creative teams to this project and our goalwas to establish a focal point for the campaign which sorry about that which is this and thatis litter is everyone’s problem and it’s an expensive one let’s clean up ohio so we wanted tomake sure that everyone was on the same page with understanding what it is we were trying to conveyso when we think about that focal point we then come up with the campaign goals and that is how dowe want people to think feel and what do we want them to do so in with respect to what we wantpeople to think that is litter is a big problem in ohio and i need to take action to help reduceits impact and then how do we want them to feel well i’m proud to live in ohio i want people tounderstand how litter negatively impacts our state and at the end of the day we want to changebehavior and get people to take action and that is thinking that i can do my part to keep litteroff roadways and public spaces and help others do the same so we begin with the end in mind bythinking about these goals and then our focus is how do we come up with messaging that not only uhreaches but resonates uh with our target audience so the core of the um campaign islittle litter big problems so people throw out litter because they think it’s no bigdeal you know just like the cigarette butt that was shown in the last presentation you know justa little cigarette here or a can or two over there but when you all add it up it’s a hugeproblem and to show how big this campaign is what we decided to do is make litter massiveto show the full scale of the issue to give ohioans really a different perspective onlitter and what the impact is to our state so what you see on this slide are two executionsthat could be for an ad this could be for a digital ad it could be for a print ad theseideas could then be translated to an out of home execution like a billboard or a kiosk and whatyou see that we did here is we took the piece of litter but we exaggerated it significantlyto make that strong visual impact right away so when somebody looks at that they’re like wowi mean that’s huge that hamburger box with the fries in it or that big red solo cup floatingin the lake that’s that’s a massive issue and the copy says people make a lot of excusesfor their litter and the biggest of all is that their litter doesn’t matter but here’s theproblem a little litter is a big problem and then we took that and we put it in asocial post so this could be a static post this could be animated this could be videobut you can see the execution here is on a playground with trash on the playground andagain uh even a little litter is a big problem and we would want a call to action inhere that takes people to learn more and then the other thing wethought about in this context is video because this video is great at home so to set this up for you a little bit what wewould see is a camera following a discarded um car and with you know that’s speeding everytumble of that can or cuff down the roadway it grows inside until it’s blockingtraffic on both sides of the highway it may seem small to you but littering is abig problem in ohio and it affects all of us in surprisingly large ways by trashing upour neighborhoods nature and all the places to work and play even a litter littlelitter is a big problem find out why and then we’d recommend linking toto a webpage again to learn more sorry about that and then on this slidewe suggest some additional tactics that could be leveraged around the stateof ohio to help extend this message so these executions could be like a big oversizedsoda bottle or cigarette butt or bag of trash it could be a web page takeover on your localnews media site with images that align with the uh creative that i just shared on the previousslides uh big litter showing on your screen that makes it difficult to navigate to what you’relooking for we also recommended a speaker series called buckeye bag it up where we would help getconversations started around litter whether it’s at um you know kiwanis rotary club service clubsuh any kind of public uh speaking venue like that and then the third being or the fourth beingeither like a white paper or news release that talks about the economic impact on litter on thestate of ohio so lots of different ways that this campaign has legs and can be brought to lifein a lot of different unique and creative ways i think it’s important toalso make sure that we give a place to go to a website formore information and later on be discussed okay thank you amy for highlighting the campaignwe’re going to wrap up the summit with a picture of our new toolkit and stakeholder needsweb page you can find this at epa.ohio.gov forward slash litter prevention it providesresources that all attendees can use to prevent and reduce litter you can see the linkat the website at the bottom of the slide the link is also included in our summit agendaand we will also include it in our follow-up email as we learn from our presenterslitter is a growing problem in ohio it impacts our transportation system state parksbeach fronts and waterways that’s why in april our governor announced the litter campaigncoordinating a statewide effort to raise awareness about the problem of littering and to discourageohioans from contributing to the problem ohio epa odnr and odot have developed astatewide litter campaign to prioritize and promote the conversation about litter inohio and we need your help the agencies are seeking local governments environmentally focusedgroups businesses educational institutions and additional community organizations to partnerwith us to spread this message across ohio on this page you will find statistics brandguidelines and templates for incorporating this message into your local communitypark or roadside litter prevention efforts new items are being developed and will be addedso keep looking back for additional resources suggestions and partnering opportunities a listof contacts is also included on the webpage in the exit survey you’ll receive after thesummit we invite you to provide feedback on the summit provide ideas on othertools you would like to see developed let us know what products or supportwould help you and your efforts to curb litter in your area and also answer somequestions about litter prevention activities we appreciate your time completing the survey andit will help us to continue to enhance the toolkit on behalf of governor dewine odot odnr and ohioepa thank you for attending our litter summit today if we have not answered your question duringthe q a portion we will reach out to you via email following today’s summit as i mentioned earlierthis webinar is being recorded and we will post it along with the powerpoint slides and otherhandouts to ohio epa’s youtube channel we will email a link to therecording once it’s posted and with that we will end today’s summit thankyou again for joining us and have a great day

As found on YouTube

Book Now For Environmental Consultingl In Newcastle

Leave a Reply

Your email address will not be published.