Aim2Flourish Ecolana 2021

But not then the same and if we are starting we would like you to talk us a little about yourself Mariana what is your trajectory your studies, we want to know the person behind iniciative we do not listen now yes we are three members and my two social marriages are missing but hey right now. We are totally crazy, because we have just propelled an application and the whole operation is very hard but good. Of me personally, I studying hospitality I studied an MBA in Switzerland I specialized in marketing and hospitality and is in accordance with the international developed at an Asian cordiality radical. I lived in Hong Kong for six years I had to do all the feasibility studies and the character you can find partners various regions of the world to take our occurrences to different countries and from there it was my first contact for a mission that they entrusted as part of the international increase that it was not to use plastic, stimulating it cheaper and well at first it was an absurd operation. I should not understand because I did not understand what I was get into, I was already extremely involved in the subject of sustainability of the master’s degree. I did my thesis aimed at the sustainable development of the hospitality sector in Mexico and well this was like my first my first session living in Asia thus having a role of international implementation where part of it was that the partners will too join this work and that the operating standards will be coupled with this new practice that was not to use single-use plastic now and from there like that I said well, yes, I can do something like that in a city like Hong kong residents, which is super dense, without an environmental conscience and we started to be a movement because it was quite important I has not been able too be in Mexico in a country that lives off tourism.I was a little tired of living abroad and I return to Mexico with the idea of having a consulting company of what I had done I have used consulting in likewise such in the hospitality industry looking for or as solutions, getting involved in many society projections, I realize that the problem comes from waste management, that is, in all these communities where all the containers arrive, everything is bundled, a few cases cookies, potatoes, sodas, etc ., everything arrives but does not come out.Then if there is now the problem is this so that everything is all these containers is arriving and not coming out, they are burying it in the floor, they are releasing them in rivers, they are burning them even which is even worse Then I have been extremely taken part in the issue of management of receipts and so that is how I gratified my partners They started Ecolana like a directory, like a see midst. If you want to recycle dial this numeral, open this facebook sheet and we will help you That was in March 2018 and in September 2018 I associate with them. Lizeth is an industrial architect from the ITAM, Ale is environmental engineering from the Politcnico and well, I studied hospitality, with a MBA in business administration with another type of experience completely but we do not realize that we do a very good complement that we share as the same passion we is known that the three of us are environmentalists and when people want to help the environment, the first thing they think is, “I want to recycle”, but we meet to good question of How? If to us this is resulting difficult, surely the people who want to contribute and who do not know HOW? they don’t have the knowledge we have and for them it will be more difficult So we decided to make this platform that they sneak in which is a map where you can find locatings to recycle this because we realize that there is information about recycling but it is scattered since the government has no complete information and the information on the internet is scattered that there are recycling attempts that is , there are shopper business that it’s like they have a campaign out there but they don’t communicate it, you know there were fairs in all of Mexico but communication was not strong and we also realized that the collect centers do not have visibility in the collection centers are the heart of Ecolana because collecting middles that are the middlemen between city scavengers( pepenadores) and Citizens and recycling floras compile 50 percent of the material that is recycled in Mexico and The countries of latin america, mostly without them recycling would not exist and they are family enterprises that have been existing for decades and that as it was garbage the impression of the person or persons and citizens tends to obscure it.It is like a dark area that nobody knows, so we decided to give them visibility through our map because we realize that they are all over Mexico. We simply need to give them that visibility so that people recognizes them. So we decided to map all the call cores on the Internet and literal knocking on openings here is one, give me the address, let’s attest it, We attest them and the collection centers that you find on our planned are supported middles, the latter are middles that exist, and contain those with whom we are in direct contact, let’s say that it is a very important filter for us because, as they are informal industries, as they open today, they are closed.Today they are open and tomorrow maybe not. So we don’t want that, we just want to be in contact with them and inform us of the continuing operation so that later it will not be that the person that is caused that they are already venturing into this environmental issue go to the collection center and it is closed so we try to have this argument of communicating with them absolutely to avoid this type of occasions Ecolana started as a tool to help. I went to beyond sorry, you were asking about me. Don’t worry continue … Sorry for ending, the next question was, what is Ecolana? I think you already talked us about that. The other issues I have is, Ecolana is an interactive map whatever it is you connect to the companies with the accumulation centers? Better justified, Ecolana is born as a tool to help the citizen.We realize that the citizen has a need that there is a lack of link between the citizen and the accumulation centers absence of link between the collect centres and recyclers and also with buyer labels and that there is also a lack of communication between consumer companies and their buyer, this is why we decided to make this platform to connect them all, we are like a portal between the leading player in the recycling series. So we chiefly facilitate citizens to give them implements so that they can be part of the solution, on the other hand, we hand visibility to the collection centers so that they have contact with the consumer, their work is recognized that is like the social one of the purposes of Ecolana.The recognition of all those people who have invested decades dedicating themselves to managing your consume that we do not know not even their epithet. We see it ever as the men of the scrap. But no the debris humen has a name and he’s not just a volunteer, we are trying to change this view of parties, On the other hand connect the shopper business with their customer and with the collecting centers that because because everything has to be linked healthy in the recycling publication and the environmental issue because the efforts as isolated do not have as much impact because we realize that it is also necessary to move in vast works recycling of any material.The collecting middle has neccesities to cover, like operational. and to know that this material is going to be moved in the market, what is necessary for that to happen. What is the collector is willing to pay, what is he not willing to pay, what is happening in the recycling series, why is this material not being recycled. All these variables because you have to understand them, and another important part is that most consumer companionships of our patrons are multinational companies that signed world agreements to meet certain sustainable development objectives not including recycling, nonetheless, put into global agreements and at best the goals are much more ambitious in other countries in Mexico there are still various challenges in the impression but Well, they already have the job of precisely how to lower these world strategies to the needs and the real regional situation. So there is where we help them precise There is where we realize there are no healthful ties-in they have my project as a function recycling do not know dynamic of the collectors I they do not even know what is needed, so we act as this intermediary agent, as a consultant, that is, to precise help consumer companies to solve all those unknowns.For instance, we help them doing recyclability studies, for example these bundles, their part portfolio. We say to them what is recyclable, what it is not recyclable, what has potential to be recycled. What is needed to activate the market for that information and based on that they decide if they want to execute it by themselves or come to us. We can advise and accompany them along the way as well and there is another program that we have that is promotion It is already like the most intense, where the large volumes move Why? because as I mentioned to the collection midsts they are key in recycling, so for the citizen that goes to the collection centre it is really incredible because it is a good awareness topic issue and the truth is that it does help, but where does the thing move on a large scale it is in vast loudness and that is done through the advertising we do with the collect centers we see you for your needs, we make a study of what is needed to activate any substance and settled a bazaar cost on world markets, we already study all this to activate the market and we likewise identify for the needs that they have to recycle a handed objective in tons per month of that textile and we too do this through our clients. It is like seeing your client that requires 5 thousand tons of BOPP to be recycled a year because you have to look at these are the collectors well is to invest in this, in order to reach their goal, we admonish each other along the way and on the other hand we also produce first-hand information through our pulpit, as I said, we are beginning as a label middle and we continue being one. They are always announcing and saying, hey this is recyclable this is not recyclable, where can I take it, this was not accepted, etc. A very important communication platform is being created that grants us access to very valuable information to work that with customer companionships, we said to them, hey, the consumer is saying this, this is this about your box, what do we do? Or this campaign is turning out super well but there is demand in the southeast of Mexico and there is a requirement to placed a campaign in now we have to work with collection centers and so on, so let’s say that what we do we try to do as holistically as possible, not only as a produce, we do not sell a product or a type of services but we try to accommodate all the actors involved to generate recycling series ok then the business model the that you have revolves around that which you are taking us about: Consulting issues and the relationship that your patrons have with their own clients.Yes, there are consulting concerns we sell, we even sell recyclability studies, we sell consultancies because the consultancies and proponents are contracts of at least six months as minimum and right now we are extending our services with the issue of the application that we have just finished to implement. But yes, Ecolana is in essence is that. Ahh and communication likewise We have programs of communication There are days that companies once have a recycling program but they do not know how to communicate it because they have never been on the subject of recycling so we help them to smooth the messages what is to say that you do not have to say.Because they are not so immersed in this issue, the letters that they would like to communicate are not precisely those that the public acquires, as then there messages that will not motivate the audience because the meaning can turn out to be other than expected, like all such types of variants present, we admonish consumer companies to develop those key contents Ok, good, I don’t know if my colleagues have any questions.No, it was precisely that to know their revenue cords that you clarify in these three causes, I exclusively have a doubt about the social ingredient of connecting to the scavengers with the collect centers it is purely social, that is, you is not have any more intervention in the process No , no this is a very good question. They always question us that. That is the exact sit where fund. And “theyre saying”, Yes but what we don’t crave is precisely to get into this value chain that already exists and that works because there are millions of people who live of mustering consume, and the last thing we want to do would be to take away this cost from their work. We see it the opposite way, what we want was to strengthen the system “were living” from what we know which is consulting and other things that are developing. The waste world is huge. But yes, talking about this which is the value chain we don’t get involved, because we don’t want to affect this segment of the population that is living from this.But we want to seek for them to professionalize to help them to be recognized to have better working conditions and we do that through the contact with our clients that is like the inclusiveness part and it also assistants our buyers because in their reports of the certifications they are registered it helps them be involved in this type of wars for them to get guaranteed. Thank you much needed. Mariana, I got a question, seeing all the certifications, are you thought of get into the one of the purposes of certifying or having this part of certification in your portafolio, or just stay in the consultancy duty to get to this certification, or only neither of both.We have not gotten to that pitch. We are planning that at some time we are going to be this regulator participate well , no as a regulator but that the prime verifier of the redres recycling acts, especially recycling, that appears in tons, but also inclusive recycling, we still have not arrived from sites, we continue to solve our problems of a startup company, but our vision is for us to be this recycling reference in Mexico and The countries of latin america are you given the advice within the part of the consulting around fellowships who want to get attested for a demonstrated certification, sorry for redundancy or are more advise of how to enter the recycling component how to handle their garbage right now.What is the main focus that you have right now? Well, there are multinational companies that ratified global agreements So maybe within their objectives they will have 60 percentage of the recycling of products of the products they put on the market, so it is still daring if there is a goal but it is still very low and as recycling is a very new issue there is still no certifications.One challenge that we find is that there is recycling but no circular recycling. We are looking for an example as the PET bottle, for example that a PET bottle can be converted into another , not for example, This can be given the chance to be converted to a table, structure material. So the challenge is that circularity is how it is and you grow any type of packaging, that this type of packaging has a better quality or characteristics to be be converted into another parcel and there is involved certification of SDA, etc.Right now what I understand is that any plastic or any plastic in the food score has to be clean it is totally pure , nowadays Yes yes yes but this is like an example of the PET bottle, if the PET bottle is the liquid we drink, I don’t like to booze bottled water but most of the people drink that bottled water we are just imbibing it, the certification requiered for it to be new plastic for this type of this product , not then I review the ideal would be to migrate precise to certify the types of tranformations that would arise through recycling for us to avoid the use of new plastic.But for us to reach this point we have to start from the ecodesign For example right now a super big problem is that everything in theory can be recycling it of course but where the terminated infrastructure, maybe it can be recycled in Germany but in Mexico there are no floras have been able to recycling this material, so if a little that is a big problem and another big problem is that there has not been a regulation order in a certain way to use a uttered number of mantles of plastics.For instance in plastic bags it is not a single type of material, which draws challenges decifering the combinations they have, at the end having a terminated mess, which involves recycling a good deal to get to the issue of the certification. And that this recycled plastic can be used and consumed by the human being. So, essentialy where we are at Ecolana is in this advise stage So your buyer for example of their 100 package, 30 are recyclable that we 70 are not; what do we do how do we help you, do we have to migrate, you have to make an ecodesign, you have to start transforming the way we do things and the method we communicate them.For speciman, in plastic crowd 2, which is the HDT which is used for shampoo and so sometimes it is like opaque and hard sometimes they make it in such extravagant pigments that significantly hobbles recycling so what we have to do is return to neutral shades For sample, maybe you applied names on them where you can remove them, but that the utensil is of a single pigment and a single fabric , not that there is an a complex motley. In that duty we find ourselves, I don’t know if I like what I was clear for you to understand a little of the process of how the certification is still here and we are still in the very basic part. Very clear and thank you very much.I have another question, I have another question, who do you see as competition what would be their competition and how do you differ against them Well, there are a lot programmes now with the issue of environmentalism I think there are more and more environmental consultants every time there are more people who want to get involved in recycling is definitely more and more participates in Mexico and Latin America.Many of them have projects that want to implement in thiss area. There are other business that do not meet the same but we do same, Maybe they are dedicated more to the subject of education or that are more dedicated to the large waste collects. We don’t have that operating expense, we don’t compile or anything like that so then there companionships that are complementary, even many times when they tell us, hey, we want to do a specific work in schools, “theyre saying” like we don’t do it, but I know my competition that can do it 100 percent. We have chosen to preferably run this nature. We have seen that things have come out as apps and there are more and more university projects that tell us hey we have created such and such initaitve. Before we launched the app that happend a lot to us. So yes, there are each time more proyects focued on recycling and environmental consulting. And our competitive advantage. We ought to have the first ones to do what we do. on the other hand, their local communities that we have developed, we have developed very strong communities in how key segments are that are consumers and collectors.The customers, as we have always considered them honestly with clarity, that is, with everything we do is super translucent because it is what we are looking for at the end of the working day we recognise. If we do not have the information clear, the consumer has no idea of what to do. So I think that this has been appreciated. We have ascertained parties as every time we do more our community. We propelled the page in May 2018 and right now we already have more or less 190,000 consumers who actively like a arrange to recycle which is incredible. Now with the situation of the application we created it because we told ourselves how we do to reach the other 119 million Mexicans, so we made a organization of benefits as we are going to try to innovate and understand for the needs of the consumer the most important thing we do is always listen listen listen listen listen not draw conclusions that there is, I consider the citizen needs this and that.The brand needs this and that. We eschewed that, we prefer to listen, get our revelations and them decide. I think this has happened over age and through the initiation and I think so and it has been an advantage in a certain way and that too with the collects because as they are informal, and their occupation has not been recognized, they are delicate, they are delicate and distrustful, that is, they question why is Ecolana helping and are not sure why they are not charging. To structure cartel with that sector that is key in recycling has been super important and that it has been difficult but they too like they are seeing the added value that It has to be with Ecolana, which is a platform that wants to help you that does not want to take away the opposite, that is, we strive that all the actors are involved, come obtained from this, including us, we are not NGO’S, we become in a company so I are of the view that has been verified throughout all that we have done.As a last question Mariana, I considered the commodity where he forbes categorizes them as one of the 30 most promising startups in mexico, I don’t remember if it was last year or this one. What is next for Ecolana? How do you see yourself in the short medium terms. Well, first we want to solidify the operation that we have here in Mexico we have a database of important collection cores but the number of centers that exist in Mexico. We want to identify all collects middles in Mexico, so all people have access to recycling.And that the campaigns we do for our consumers are replicable in all regions of Mexico, this on the one paw. And on the other hand as the next step after demonstrating successfully in Mexico would be Latin America, it is a replicable mannequin, it is a model that is seen throughout The countries of latin america and in Southeast Asia. It has to do with all-inclusive recycling, and with the facts of the case that our consumers that we have in Mexico who too have their clients all over the world, Latin America and Southeast Asia, so right now, I don’t see Southeast Asia, as if it could work, but let’s say that in the medium term Mexico and Latin America In the short term Mexico and in the medium term Latin America.We already have organisations or numerous expect of people who call us about Colombia, Peru, Ecuador, and El Salvador who tell us, please imparting Ecolana. There is demand present and we know that it is something that can be implemented in the rest of Latin America Everything you tell us is really intresting. Congratulations. Thank you very much, thank you. Well I think that it would be all Mariana. Perfect, well thanks for helping to you in anything we are available to talk.You can send us a mail or download the app. and we are in contact thank you thank you, for your time Mariana ..

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