Maryland Smith CSVC Impact Consulting Fellowship Huddle

– Thank you so much everyonefor joining us tonight for our first ever, ImpactConsulting Fellowship Huddle. Before we begin the presentation, I just want to let everyoneknow that this is being recorded for the University of Maryland. If you do not consent tohaving your video recorded at this time, please leave the meeting, but I’ll let Nicole getus started this evening.- Hi everyone, can everyone hear me okay? Awesome. Well, I’m sorry, I was chewing. So hopefully that didn’t come through. (chuckling) I was giving some kids dinner. First I just wanna stopand acknowledge the work that y’all have done overthe past several weeks. We’ve had, we’re in a global pandemic, we have had a lot of social unrest and social conversationsaround race, around identity.I know we have severalinternational students here, who kind of got a shock inthe middle of the summer, when they thought theymight have to go home due to things that are happeningat the university level. So I just wanna stop and acknowledge that. And for anyone who’s aparent out there like me, you’re also kind of juggling things that you never had to juggle before. So you really shouldcongratulate yourselves and feel proud of thefact that you’re here, that you did this work,that you did it well, that we have clients, I’vebeen hearing from students kind of anecdotally, thatclients are really happy.They want you to present tothe board, they wanna see more. They wanna continue tobuild their relationship with the University of Maryland. And that’s just really powerful for me. So just take a minute tocongratulate yourselves. This is a job well doneand you’ve made it, and I’m really excited about what we’ve been able todo together this summer. So your impact, right? We’ve worked with 23impact-driven organizations, 145 students, 24 alumniengaged, and over 12,000 hours of pro bono consulting. And I do have one morehomework assignment for you. So for those of you who heard me in class, you know that I do experiential learning, and you know that one ofthe most important pieces of that is actuallyreflecting on the experience, and your lessons learnedonce you are done with it.So there’s no formal kindof class component here, at least that I’m aware of, Nima, I’m not sure if youhave something. (chuckles) So I would encourage you, over the course of the next couple ofdays, especially after you’ve finished your finalpresentation to your client, to really take a step back and reflect on what you’ve learned. What are some things youmight’ve done differently? What are some things that youwould do again in a heartbeat? What are some things youlearned about yourself? What are some things you learnedabout working with a team? So I would take, give yourselfan hour to sit with yourself, to journal around thosequestions, type it up, write it up in yourjournal, and think about how you’re gonna use thisto move yourself forward with your own professional career journey. And now that we are here, we’re happy to, if there’s somethingthat really is insightful that came through thatwe can do differently for the program I know that’sgonna be a conversation that’s continuing becausewe do wanna find ways to continue and buildupon what we’ve done.But I also think that it’sa really unique opportunity for you to reflect on your own learning. And that is an explicit part of what experientiallearning is all about. It’s that reflection piece where you’re actually trulylearning about what you’ve done. So I will stop talking there,and I’m looking forward to hearing some of the presentations. I’ll probably mute my video because I do have children running around. But I’m really lookingforward to seeing the work that you’ve done. – Fantastic, thanks so much, Nicole. For individuals who might not be familiar with Nicole, there areclients on this call, or either an alumni, Nicole is a professor in our Management andOperations Department, but she is the new Associate Dean of the full-time MBA programfor this upcoming school year. So we we’re so excited to partner with her throughout the course of this project.- Yeah, sorry, I’m terribleat introducing myself. So thank you Nima. – Welcome. For tonight’s event, weare very excited to hear from all 23 of our teams,their presentations. The teams have prepared athree-minute presentation about the work they’ve completed, the processes they went through, and also how they feel at the end, but take that next step, and truly journal like Nicole said. For these presentations, we’re not doing a hardstop at three minutes. There is no Oscar music to cut you off, but please be cognizant, thereare a lot of presentations.So just keep it to three minutes. As we said before, thispresentation is being recorded, for anyone who has joinedsince I’ve announced that, so please be aware ofthat, for the university. While you are presenting,you can unmute yourselves, but if you are not presentingplease stay on mute so there is no feedback. When you pause we willtransition to the next slide. So just when you takethat second of breath, we’ll move over to the next slide for you. And for some teams thatdidn’t have title side, we’ve just added a title slide to create a natural transitionbetween your presentations. Halfway through, we are going to take a midpoint five-minute break after our 11th presentation. And it’ll be just a greattime to get up and stretch and just enjoy a little breather. And for those of you who arerising Smith’s sophomores and part of the iSmith’sexperience and Suitable, this will be a Suitableevent attending this event.And there will be a QR code at the end, as well as for any ICFstudents who participated in the program and arehere from the beginning to the end of the presentations, we will be rafflingoff two $25 cash prizes for everyone stays through to the end. So to begin things off, ourfirst presentation of the night will be dashboard.earth. – Hey, nice to meet you. It looks like I’ll bepresenting by myself tonight. So our client is dashboard-earth. It’s a content platform that seeds and incentivizes climate-friendly choices. So dashboard.earthconnects people, nonprofits and eco-friendly businesses to help create a more sustainable future. The company’s mission isto basically make it easier for people to get positive,personalized tips and advice they can turn into action, and get rewarded for the steps they take. They help nonprofits andeco-friendly businesses connect with people who are concernedabout the environment and are looking for solutions they can implement in their lives.So they crowdsource climateactions and deliver them to organizations by: one,providing personalized and localized activities or solutions. So for example, you mightbe presented with an article about making more sustainablechoices in your community, whether it’s as simple asbeing conscious of recycling, or maybe even contributingto environmental campaigns. And two, verify individualand collective action. So you build up an in-appmerit for taking action, and becoming educated withthe resources it provides you. And three, rewarding eco-friendly choices. So once you have enoughverifiable actions, you may be rewarded withthings such as discounts, coupons, or special offers. So our project wantsto tackle the question, “As DBE prepares for its firstinstitutional investment, how should they beststrategize and articulate their business plan to secure funders?” So the scope of our projectdeals with the transitioning of DBE from a nonprofit toa for-profit institution, and from a B2C to a B2B2C company. So the end goal for theclient is to ultimately be more consumer-basedrather than business-based. And the main focus is LA. We managed the project throughweekly client Zoom meetings, where we presentedweekly research findings, weekly team Zoom meetings,where we discussed the expectations of theresearch, and communication through email, Slack,Google Drive, and GroupMe.Our project deliverables were focused on competitive analysis, revenue strategy, market analysis, go-to-market plan, and financial projections. So here are our recommendations to lay out the foundations for DBE. The first stage level is that DBE is an employee engagementand recognition app. It could target Fortune 500companies with HQ in Los Angeles that may employ largenumbers of millennials and have prominent sustainability goals. These companies may beaddressed through the likes of employee resourcegroups, wellness programs, and corporate socialresponsibility budgets. We feel these were themost effective bridges for a DBE to break through. And the pricing modelfor this stage includes a subscription-based model. The second stage is that DBEis a smart city engagement app. With it’s central focusis LA, DBE can break through the stage withgovernment funding, stimulus, philanthropic donors,and local businesses. The pricing model at this stage would be commission or project-based.- Thanks so much, Michael. Our next team to presentwill be, Great Dwellings. – [Alex] Hi everyone. (voice drowned off by radio interference) Be presenting on behalf ofour team along with and, Great Dwellings isbecause of the hurricane, so I actually don’t have power. So let me know if youneed me to repeat anything or anything like that. – Alex, if you could repeatthat first introduction, please, we lost you for a few seconds in between.- [Alex] No problem. So I’m Alex Kristal, I’mbeing joined by Aislinn, and we’re gonna be presenting on behalf of our team for Great Dwellings. Next slide, there we go. I think you skipped one, youcan go back, there we go. So great dwellings is a D.C.based property management firm. They help with short-termrentals and basically they help companies andpeople put their homes onto Airbnb and other similar websites to rent out their place. And what they came with usto do is that they wanted to create a new initiativecalled, Prosperous Communities. And this was to help low-income residents, and elderly people who maybefor forced out of their homes and neighborhoods as aresult of the increase in housing costs in the D.C. area. And they wanted us to finda way to use their talents in property management, togenerate a revenue stream for these low-income and elderly citizens. So our scope was to assess theviability of the initiative. So we created a business plan,we found the target market, we tried to mitigatethe risks along with it, and then evaluate thefinancial feasibility.So for our process, we started by creatinga customer journey map. We felt that in order to take this high-level strategyproblem and really understand the full depth of it, we wantedto simulate what a client or a customer would go throughfrom wanting to generate more revenue, to findingout about Great Dwellings, to renting their house,and that whole process. And this was really ablefor us and the client to see all the painpoints that are associated with the process, all theforms that they fill out, the tax regulations, allthe possible barriers, and then how Great Dwellingsand our team can mitigate those pain points and createa streamlined process.So after we created the user persona and the customer journeymap, we then wanted to find that market that fit theuser and our customer. And we found, afterusing various databases that the company provided for us, and other resources that wehad through at university, we were able to reallypinpoint specific areas and filter the data to fitthe needs of our market. We then reviewed the relevant regulations by doing some research intoshort-term rental regulation, and actually callingup consultant agencies, and having them speak to usabout different tax credits and abilities for GreatDwellings to receive loans and grants on behalf of their clients, as a result of this impact-driven process. We then looked for corporate partnerships. These included companies like Lowe’s, who work with HomeImprovements and Home Depot, and other large organizationsthat might really speak to the message of Great Dwellings in improving the lives ofpeople in their own community.And the last thing that we really wanted to focus on was homeowner education. So if we’re giving theselow-income or elderly clients an increase in revenue,we wanna make sure that they’re financiallyresponsible with that money, that they understand whatit means to be a homeowner, to be a landlord, to befinancially literate. So we looked into Udemy, AdEx, and different websitesthat we could partner with, to provide courses that thehomeowner would need to complete to ensure that they’remaking responsible decisions, and are aware of the magnitude of what they’re really going through. Now I’m gonna pass itoff to Aislinn to talk about our main recommendationsand to close this out. – Hi everyone, I amAislinn, I’m just gonna talk about our sort ofrecommendations and next steps that we provided the clientand just close really quickly. So the first thing that werecommended the client to do is develop a really strong print and digital marketingcampaign because although their venture is quitepositive and very out there, it’s not very well knownby a lot of people. So what we had to do, for theventure that we put out there and be perpetuated is target seniors who are our primary clientsthrough religious institutions and libraries while alsotargeting their children or potential childrenof those neighborhoods using social media, established brands, and Search Engine Optimization.The second thing we chose theTakoma market to launch with, we performed a lot ofresearch into the market, and we did a lot of dataanalysis, and used a variety of models conclude that the Takoma region has the ideal clientsegment based on everything that we had describedpreviously with a lot of people who are in danger of losing their homes, and would possibly need this venture to sustain themselvesin their communities. And the third thing we recommended to them is to hire a consultant, tohelp with regulatory issues. This would allow thecompany, Great Dwellings to maximize their impactby learning how to partner with large institutions such as banks, to possibly help financeloans for renovations for these clients to receiveimpact-related grants and loans.Yeah, thank you everyone. And I hope you like our presentation. – Sorry about that, Aislinn. Thanks Alex and Aislinn, and hope everyone is doing well with these power outages that are occurring across the country. I know Julie and her teamhad to go a few towns over to get WiFi, so Alex, thanks so much for making the opportunityto present tonight. Next step, we have ourJunior Achievement team. – Hi everybody, my name is Ishaan, I’m part of the Junior Achievement team. I have my teammates, Racheland Abaan here with me. So I’m just gonna giveyou a brief overview of our team and our client,and then pass it off to them. So our team consistedof our project manager, our MBA student Rui Xu,our two master’s students, Freda Dai and Kevin Andinoand the three undergraduates, myself, Rachel and Abaan. So our client was, as Nimamentioned, Junior Achievement. So we we’re consulting withthe Greater Washington branch, in order to help them withtheir engagement problems. So a little bit about Junior Achievement, is that they’re a globalnonprofit youth organization, founded over a hundred years ago. And they mainly put out programs that aids students inexperiential learning programs in the areas of professional development, financial literacy, and entrepreneurship.So now I’m just gonnahand it off to Rachel, she’ll tell you a littlebit more about what we did. – So while JuniorAchievement has great success in Northern Virginia, theywere not having the same level of success in D.C. andmany Maryland counties. So our main issue to focuson was the low engagement and interest, and alsoknowledge of Junior Achievement, their company program. So we had essentiallythree recommendations. So our first recommendation was to focus on regional customization. It was not necessary for them to use the same marketing strategyin Northern Virginia as they would in D.C. So we wanted to regionally focus on these marketingstrategies, for instance, many people in certain countiesin Maryland have parents who might speak different languages. So we wanted to createflyers that might be in different languages sincemany of Junior Achievement marketing strategies has to do with flyers or paper handouts in school.Our second recommendation was to overall modernizethe marketing strategy. After doing several interviewswith students, parents, alumni, and also JuniorAchievement employees, we recognized that their social media use was very, very low, and also ineffective, as well as their website was abit complicated and difficult to view for students whoare on their own looking to get involved in extracurriculars. So by modernizing our marketing strategy by creating potentially aFacebook page for parents, to become more involvedor to increase our use of social media, we’re ableto increase the presence as well as engage more students. And along with that, wewould like to introduce the J Ambassador program, whichwould help certain students who are very passionatewith Junior Achievement to engage their own peers.And that way it would bemore effective if you hear it from a peer versus perhapsa counselor or teacher. Lastly, we’re looking todiversify the program as well. So recently Junior Achievementof Greater Washington, introduced a Rising Women Program that targeted specific groups which were women-focusedon entrepreneurship, and this was actuallyextremely successful. And so we believe thatby finding niche markets, such as women-focused on entrepreneurship, that we could become more successful. And we would, like I mentioned before, utilize the J Ambassador program to market our new programsto these niche markets. – Yeah, so just to kindof wrap up everything that Rachel talked about and kind of bring it back full circle to why we did this and why we really loved working with JA, we found these to be thetwo most valuable goals that we set in thebeginning of our project. So we wanted to increaseengagement in MoCo, PG County, and D.C, therebypromoting the resources for quality education in these areas.’Cause Junior Achievement,like Ishaan introduced, is an organization that provides a lot of very importantfinancial literacy skills, business preparation skills. There’s no reason whypeople in D.C, PG County and MoCo should not have the same access to these programs as thepeople in Northern Virginia, because those low membership numbers are not necessarily their fault. There’s many factors playing in from socio-economicstanding, transportation, a lot of reasons whythey may not have access. So that was a veryimportant goal that we kept in mind the whole time.And then goal 17, what wehave the second goal here is we just wanted to make sure that we use all available resources. So we were making reallygood use of our mentor, who was provided to our team. We were constantly intouch with the CSVC office, we were making sure thatwe used all of our skills. So Rachel and I, forexample, focused a lot on the marketing, our graduatestudents were looking a lot at surveying and interviewing skills. So we really went into our niche, and went into what we were good at in order to bring thewhole project together.- Fantastic. Thank you so much,Abaan, Rachel and Ishaan. Next step is team Airgility. – Hey guys, my name is Mike, and I am part of the Airgility team. We can go to the next slide real quick, that was just an intro slide. So this is our team, justto go over it real quick. Avinash was our consultant advisor, followed by me as the project manager, along with three undergrads, and two master’s students as well. Going into that, our client was Airgility. So they are a drone and AI company. They’re a new startup companythat’s developed drones or is developing dronesfor military, civilian, consumer purposes,different things like that.And so they’ve only beenaround for about three years, and our premiere focus was to do a product launchfor their DS-1 drone. So what we kind of did was wejumped into market research, and then we jumped intoa go-to-market strategy. So those were the two primary focuses. If we could go to the next slide there. Some of the recommendationsand kind of what we really did in depth was for market research, we would do things suchas consumer persona, competitor analysis, pricinganalysis, you name it. And then for our go-to-market strategy, we really did a productanalysis, sales strategy, promotion strategy, a coupleof different strategies. And then these were ultimatelysome of our recommendations, at least for the next six months to a year for them to launch this product.So we focused on government,and some public safety, implement a nice pricingstrategy for them. Some product improvementsthat’ll help them sell to other industries thatthey could look into, and then develop amarketing strategy as well. So that was a little bitkind of an overview with us, but yeah, it was a verysuccessful project for us. – Thanks so much, Michael and team, great hearing from you guys. If you’ve been noticing a trend, all of the projects we did this year were either Maryland-basedcompanies or Terp alumni. So we’d love to help givingback to our community. Next step, Humble Ventures. – Hello, my name is Marianne Feng, and I’m part of the Humbles Ventures team. And I’m gonna present alongwith my undergrad member, Caroline Chu, and on ourteam was our project manager, Karthik Venkatraman, and anotherundergrad was Akash Talwar, and then we also have amaster’s students Taocheng. And we also had a lot of help from our consultantadvisors Cinclair Dominguez.So a little bit about our client. So Humble Ventures is a growingventure development firm, located in Washington, D.C. area, but they also expanded into New York city. They provide consulting and programming to deliver business insightsand networking opportunities to both startups and large organizations. And most of these startups are women, minority and/or veteran-owned. – (speaking faintly) SoHumble is actually pretty intensely focused onthe future interchange of business technologyand overarching site.Therefore our team choseto center our efforts on digital transformation,and both the short and longterm effects of COVID-19. Minor projects our teamcompleted in this space include a spreadsheet ofFortune 500 professionals interested in digital transformation, research on the real estate, tech, and healthcare industries, and a summary document on wish.com, of potential Humble clients andits customers and suppliers. However, our main undertaking was researching Cloud Kitchen markets, both domestically and internationally. For those unfamiliar CloudKitchens are food preparation or cooking facilities sharedby multiple restaurants, and designed for thesole purpose of delivery.No front of house exists. Such kitchens operate withthe rise of delivery apps, and serve an even greaterpurpose in a world of COVID-19. We conducted our analysiswith (indistinct) in mind of helping Farm.One, ahydroponic crop farmer, and one of Humble’s clients,determine which markets would be best to expand into. We are successful with meaning set goal, but also expanding thisanalysis into identifying other companies and industries that will continue to experience growth. Therefore, we identifiednew areas in which Humble should consider investing,rather than solely sticking to helping Farm.One meetits expansion goals. – So we were given the objective to find strategies for these clients. So one of the clients assaid before was Farm.One, which is a Manhattan-basedhydroponic farm. And we had to find whatstrategy is best for them. So in our analysis, whencomparing Cloud Kitchens from domestic and foreign markets, we found that a partnershipwith Kitchen United, which is an American-based Cloud kitchen.We emphasized that asimportance with domestic growth, and specific locations likeNew York city, LA, and Chicago will be the best decision. And we decided these locationsthrough risk analysis and comparing them with marketsin India, China, and UK. And we decided this wasone of the best choices was partnering with Kitchen United. – Yeah, and through our research, we actually discovereda company that invest in both Cloud Kitchens andhealthcare, Reef Technology. The company hopes toreimagine parking lots into community hubs, onestop shops where consumers can conveniently meetmultiple needs at once. We recommended Reef asa potential partner due to this healthcare concentration. Overrun hospitals andhealthcare systems run rampant in the US but telehealth offeringsand vaccine distribution, both aspects of Reef Tech medical services provide a solution as well.- And finally the generalexpansion which all relates back to like the cloud kitchen industry, while researching cloud kitchenand hydroponic industry, we saw a lot of marketgaps that can be solved by these emerging industries. So industries like cloudcomputing, which would be useful for maintaining customer relationships and optimizing BuildingInformation Modeling, which is very important for when building these hydroponic farms,and then quality control for like the food deliveryside for a Cloud Kitchens, and overall, after wecomplete our deliverables, we were able to give extra new industries that Humble Ventures, suture groups, and their clients can research on. Thank you. – Thanks so much Marianne and Carolyn, we loved hearing that presentation. Up next we have our team from Waterford. – Good evening everybody,my name is Kelly Phillips, I’m the Project Managerfor team Waterford. I’m gonna be presenting tonightwith my fellow teammates, Alexia and Heather. So we worked with Waterford Incorporated. They are a human resources consulting firm based in Virginia. They primarily work with leaders and high-performing professional within green economy organizations. – And so the scope of our project was, our client wanted to expandtheir talent management services in their human resource department, and kind of customize theseservices to green organizations, which primarily works in thegreen economy, green industry.So we are tasked with therole of trying to find ways and methods that wouldhelp these organizations reach their greater, larger,and sustainability goals. So our first task was one, identifying the perceivedidentities of those who are in those industries,because I think a lot of people didn’t realize that their roles apply to Green industry roles. And then we looked intothe different sectors that our client gave us forGreen talent management, or the green economymap that she provided, and looked at thosecurrent and emerging themes of where that industry washeaded, and if there were any specific talent managementstrategies for those, and then lastly, we just were providing strategicrecommendation for her, and best ways to provide that out. So with our research, youcan go to the next slide. The first thing we didwas defining the scope of our project, and then we next looked at serving her customers,the Waterford customers. And then next we had anotherteam look at interviews with green industry professionals to see how they perceived their identities, and gathered us a lotof information on that. And then our third activity was doing a talentmanagement markets analysis, looking into the human resource sector, breaking down into who identifies as human resourcemanagement and those trends, and then following laterinto what’s happening in the green industry and then looking at our strategic recommendations.- And so to be able to gatherthe relevant information, we needed to develop our recommendations. We conducted our researchin three main ways. The first being a market analysis, which allowed us toidentify the major themes within the green industry,and get a better understanding of Waterford’s competitors. Additionally, we conductedemployment interviews, which went into depthswith professionals working in the green industry,and as a result of this, we were able to better understandthe different identities within the green industry, and pull out some main top managementtrends within green workplaces. And lastly, we sent out a customer survey to Waterford’s previous clients, which help us better understand the unique value propositionof Waterford Services. – You can go to the next slide. So we had a lot of recommendations and I’ll sum them some of them up here, but through the surveysand the interviews we did with professionals workingin green organizations, what we really discovered isthat the language Waterford was using to market itself, wasn’t resonating withits target customers. So our first recommendation isthat they shift the language in their marketing to talkmore about the services they offer and a little bit less heavy on green economy jargon.We also recommended thatWaterford use its 25 years of experience working with leaders and HR professionalswithin the green economy, that they leverage those relationships to pitch additionaltalent management services within those organizations. We also, this is a startingoff point for Waterford. They haven’t actually launched a talent management service sector from within the organization yet, they’re still primarily doing coaching. So we recommend beforethey launched this service to actual clients and customers, that they create a talentmanagement strategy or playbook, or toolkit that reallysummarizes for their clients, what it is they can offer, andmaybe how they can offer it in a way that’s compatiblewith our new COVID-19 reality.And then our final recommendation is, Waterford is a very academic organization. They ask a lot of reallygreat questions about what’s going on withintheir industry and how can the work they’re doing really truly be a positivevalue add to the environment. And so we recommend thatthey take that energy and they create a community of practice of fellow talent managementand green economy professionals to really start solving those problems and generate some best practices to share. Thank you. – Thanks so much, Kelly,Heather and Alexia. One thing that I love tosee about the diversity of the projects we haveis we have nonprofits, big corporations and for-profits. And usually when youhear you’re working on an impact-driven project fora HR management consultancy, you might do a double take, but there are so many amazing mission-drivencorporations out there.And just remembering that theimpact consulting fellowship is a great opportunity for everyone. So next, we have our Copiri team. – Thanks, Nima. Hi everyone, my name’s Kevin, and I worked as the teamlead for the Copiri project. I’m here with my colleague, Jennifer to talk through our work this summer. Before we get going, Irealize we’re only group that didn’t put our teamnames on a presentation. So I also like to shout out Javi, Nehash,Shefali and Nicole. So Copiri is a communications platform for members of passion-based communities. They have features like event calendars, payment processing, attendancerosters, location finder, and digital membership cards. Their vision is to providea seamless organization tool for members so they can worry less about logistics and focus on doing good.Next, Jennifer will take youthrough our project scope. – All right, so starting with the problem, our team had to find thenext logical opportunity for our client, Copiri. When ICF first started,Copiri already had an audience of Freemasons that wereall over the world. The graphic on the slideshows all of the locations of users searching within the Copiri app. With an establishedinfrastructure in place, Copiri is also lookingto expand their audience to all types of passion-based communities. So after our client meetingsthat limiting our scope, we found out the mainquestion to answer was, who should Copiri target next,and how would they do it? There were many passion-based communities our team had to brainstorming consider.This include a Greek organizations, alumni from the university,and firefighters. But in the end, we also had to consider which of these Copirishould to target first. So I’ll just go aheadand send it back to Kevin who will present our final solution. – So in our work, weconfirmed their decision to target the firefighter community, and also worked to providean outside perspective, on important points toinclude in a marketing pitch, to organizational leadership. We started out by lookingat the demographic breakdown of the firefighting community, looking at variables like age and gender, but also salary and thecomposition of firefighting units. We studied variousfirefighting Facebook groups, to figure out why certain communities had more membership engagement, and why other online groups failed. Our master’s students tookthe lead on analyzing data from Copiri’s current private-label app, to create visualizations of trends that they can use in future pitches.And finally, we did an industry analysis of other communication platformsfor price and functionality to recommend a competitive price point. Overall, we built a greatworking relationship with Copiri’s leadershipteam, and we’re excited to see our work includedin their upcoming pitch. We just wanna thank Nima, Julie, Nicole and all the other Smith facultyand staff for guiding us through this learningopportunity this the summer. – Thanks so much Kevin and Jennifer. We loved to hear that presentation. I also love just hearinghow the different roles between your undergraduates,the MBAs and masters. And one great thing ofthis project was having all of those different agelevels and constituencies, and being able to havethat diverse perspective.Next up, we have the Grassroots-Fund. – Hey, everyone. Hope you guys are doing well. My name’s John Henise, Iwas the project manager for the Grassroots-Fund project. Part of my team as you can see we had, Naman, Yiyang, Sneha, Andrew, and last but not least Matthew. Nima do you want to go onto the next slide for me? Awesome, so Grassroots-Fondis a really cool organization. They’re actually startup,haven’t gone live yet. Their platform is setto go live in November, and their idea is aroundgrassroots fundraising, as the name suggests. So the idea is, “Hey,nonprofits especially, they really wanna focus onhow do we further the mission of our organization?” And fundraising is kindof a necessary evil. So how can we simplify that process, how can we make it more efficient? How can we enable you as an organization to spend less time doing thethings you don’t wanna do i.e.Fundraising, andspend more of that time, actually accomplishing themission of your organization, no matter what that mission kind of is. So the three things that the founder of Grassroots-Fund asked us to work on, was to kinda figureout, what features need to be in the platform? She had called withthis long laundry list, but is it gonna be realisticto have all of those by the November launch date. And so she had taskedus with figuring out, “Okay, for my minimum viable product, for my MVP in November, what features do I actuallyneed to get started?” The other thing she wantedto try and figure out how to monetize the platform. There were a couple of different models that she was thinking of,and she wanted to figure out which one was the best.And then the third onewas around the marketing and client acquisition strategy. Next slide please, thank you. So we had two kind of mainparts of our research. The first was a series of interviews. So we used some of the connections we had through the project team to connect with multiple differentnonprofit organizations. I listed a couple of them there; College Mentors for Kids,Polka Dot Mama, et cetera.And then we interviewed Roxanna herself, to kinda understand, wehad a script that we kinda went through and said, “Hey,this is what Grassroots-Fund is trying to do, what aboutthis is interesting too? What about this would be really helpful? What about this, maybeisn’t as interesting, isn’t as important for aday one product type thing?” The other piece for thesecond and third deliverable, we did some competitiveresearch on other organizations that are kinda attacking this market, how they monetized their platform, what features they had, et cetera. What kind of clientele do they go after to kinda help shape the marketing strategy and the client acquisition strategy? Can go to the next one,then Nima, for me, thanks.So we had three pillarsof recommendations. Platform features, monetization strategy, go-to-market strategy. Some of the platform features we heard, from almost every singleorganization we interviewed that LinkedIn was the preferredsocial media platform. So they wanted to figure out, “Okay, how can we leverage LinkedIn in a more automated fashion?” Whether that’s using, ifI use Nima for example, “Hey, Nima donated, letme find other people in the Nima’s professionalnetwork that would also potentially be interestedin donating as well.” That intelligence is super valuable to a nonprofit organization.So that was something thatI’m really interested in. Some of the other ones that were really interesting were around reporting. So a lot of people said, “Hey,we do this fundraising piece, and then when we have togo report to our board. I gotta spend hours putting together this report to take to the C-level board, and it’s just a pain in the butt. So if you guys have allthis data, this information, could you potentiallystreamline and automated it, like I can click a button,it’ll generate a report based on criteria that I choose?” So that was something thatwe recommended as well. The monetization strategy, there were a bunch of different options.One that really stuck out toGrassroots-Fund was potentially having like a freemium tier. So you have a feature-limitedversion, it’s free to use, to try and get people to use the platform and see value in it beforekind of plunging all in. So you guys can imagine, with nonprofits, they have kinda limited funding available, so getting them on boardand giving them an option to use the platform without having to pay is a good way to kinda generate interest. And then the third piecearound go=to market strategy, we kind of developed differentbuyer and user personas that we did a whole bunch of stuff there, which unfortunately we don’thave time to get into today. And then the last side,if you want go to Nima, I just put down threeof the lessons learned that we thought were really interesting. A hundred percent of theorganizations that we interviewed were extremely interested in the platform. So I think that kinda validatesthe founders use case, there’s definitely a market that needs to be addressed there. The second one was simplicity is King.Again, every organizationwe talked to said that they would sacrifice features for simplicity and ease of use. Even if the platform they were using, wasn’t able to do everythingthey wanted to do, if it was easy and therewasn’t a lot of training or getting up to speed ball,yeah exactly, the call, right. So the whole kind of key was,to the Grassroots-Fund team. Yeah, we can give you a list of features, but at the end of the day. We gotta figure out a wayto transition people off of their current CRM, onto Grassroots-Fund that lower that barrier to entry. If we can do that, this might be a nonstarterfor some people. So I think that’s a goodsummary of the project there, thanks Nima.- Thanks so much, John. Next step we have the MLevel team. – Hi everyone for our consulting project, we partnered with an amazingorganization called, MLevel. MLevel, is an industry-leading learning developmentplatform that empowers their clients and learnersto achieve job mastery. Next slide. As a part of this process,we conducted interviews with 15 subject matterexperts, 12 lawyers, and 20 CLE, Continuing LegalEducation organizations, as part of our process. I wanted to quickly introduce our team, did a fantastic job conductingthis content research, implementing a content outlinewithin the software platform and also creating a go-to-market strategy for the short and long term. And so we have Krishnan, Krishnan who is our engagementmanager, Haylee Mevorah, who is our strategy manager,Lexi Paidas, our task manager, Hussan Tariq, our researchmanager, myself, Scott Slivken, as a project manager and then Lisa Liang, as a research manager.Next slide. MLevel provided us also withan interesting opportunity to decide an industry thatwe wanted to operate within. Due to recent current events, we focused on the legal industry as a way to fight for social impact causes and to create true systemic change. We worked with MLevel to create an ethics, continuing legal educationcourse, that had a special focus on individual disabilitiesin the workplace. Next slide. And now I’d like to introduce Lexi, who was going to talkabout learning objectives.- Thanks Scott, so through our process, we basically came outat the very end of it with two final recommendations. The first being a seriesof recommendations for content outlined for the continuing legaleducation platform. So to do that, we came up first with four different learning objectives. The first was to establish afoundation for what constitutes an invisible disability andthe second analyze the impact of preconceived notions and terminology on workplace interactions. Third, to master the historical context, of disability rights legislation, and forth to understand longterm benefits of a proactive approach to accommodations. And after creating thesefour learning objectives, we created four individuallearning modules that went along with eachone, as well as a sample. I’m using one of theMLevel software platforms, called Pathfinder to create ascenario-based learning module to help potential usersgo through some situations they may face in theworkplace, to teach them about invisible disabilities and to help them fulfill their CLE requirement. Next slide, please. The second part of ourfinal recommendations came, as Scott mentioned, asa go-to-market plan. So there were several different avenues that Mlevel can choose to take this content outline and bring it to life.So we decided that the easiestand best course of action for them was to partnerwith accredited sponsors to make this CLE course happen. Why did we decide to recommend this? Well, because it allows them to bypass individual statebar applications and fees, which makes the processof creating a CLE course so much smoother and so much easier. The content recommendationthat we provided for them, kind of works as a universal design. So if MLevel decides toexpand outside of Georgia, which is where they’re based, they can do that pretty easily. And their platform alsoallows for expansion into different areas ofsealing requirements. So our program that weworked on this summer was ethics-based, butthere are many others that lawyers are required to take. So they have some ways for expansion if they decided to go down that route. And then finally wethought they should partner with these sponsors sothat they could leverage the resources that theyhave, whether it’s, just low resources onwebsites with information or SMEs at the law firm tohelp them with their expansion and to enhance the continuumline that we provided for them.And I believe that’s it. – Fantastic. Thank you so much, Scott andLexi, and our next presentation will be from the Wealthy Life team. – Yeah, hi guys. We’re the Wealthy Life team,and our were team member are Abi, Kushboo, Sami, Ankur, and I. Yeah, so we’re so happyto join this program, and we learned a lot from it. Now I want to invite ourexcellent talker Abi, in our team to introduce a little bit about our work and the company. – Awesome, thanks Wenjing. So this summer we had the pleasure to work with the Wealth factoryalongside Ms. Angel Rich, who is based in D.C. and her partners, Yusuf Henriques and Jacob Crane. So our projects were diverse in scope and focused on expandingthis (indistinct) brand, focusing on financial education, uplifting DC-basedstudents, and in general, just expanding the brandinto brand new sectors.So our project was a little different. We took on the challengeto assist Ms. Rich on several projectsrelated to these efforts with six additional individuals. And I’ll go into these differentprojects in more detail. So going through the processit involved us meeting directly with Ms. Rich on a weeklybasis, along with breaking out into separate project-based meetings, just to make sure that allof our bases were covered. So not only did we as a collective create and design websites, utilizing platforms such as Wix and social media strategies, to be presented to Ms. Rich,related to one of the brands, AngelSkin, WealthyLife, andthe BlackTechMatters movement, spearheaded by our own Ms. Sami. Each of these initiativesare in the process of being finalized and launched. We also developed a modelto measure mortality, COVID status, on days of hospitalization, with I’m a COVID-based app, which was created tocombat the COVID pandemic, which is also being presented to one of the leading healthorganizations in the country, which is also pending approval,and this was led by Ankur. In addition to theseinitiatives, our team worked on digital ad optimization projects.One of them called Rich CPI, which was led by ourproject lead, Wenjing, that focuses on creatinga more efficient process for companies related to SEOand digital advertisements, along the lines of creating a framework to develop tech-based apps. Kushboo worked on CreditFixer, a loan and interest-basedapp, where she was able to manage the development and integration of this app into the Wealth factory brand. Along with the other mentioned projects, we were able to leada government contract, which was focused on summer interns. And I am the lead for that project, and worked alongside Kushboo and Wenjing, the masters level students. And we partnered with the Marion Barry’s SummerYouth Program on this project. We created a processand system for managing over 400 interns betweenthe ages of 16 and 24. This included thecreation and distribution of content and materialsto present to the students, the creation of a payrollsystem, so HR-based, and structures that wouldensure that the program could continue into next summer. And recently we learnedthat the department of employment servicesin D.C. was satisfied with how everything went with the program, and they decided to extend the program an additional two weeks,which is extremely exciting.So ultimately as a team,we were able to work on over six projects to helpexpand the WealthFactory brand, and ensure that everyone,from students and individuals who were interested in learningabout financial literacy, to companies interested indata optimization-based apps, would be able to benefitfrom our recommendations, proposals and implementations. Thank you very much. And then, yeah. It just kinda goes throughour responsibilities. (laughs) – Perfect, thanks so much Abi, and thank you WealthyLife team. Our next team is theWords, Beats & Life team. Come on down. – Thank you, Nima. Hi everyone, my name is Emma Sanduja, and Alex Binder and I aregoing to talk to you about how our team developedsocial media strategies for Words, Beats & Life. Words, Beats & Life is aD.C-based nonprofit organization, which advocates for thetransformative power of hip-hop culture throughvarious educational events, conferences, and publications. They have outlined a need to grow their social media engagementwith the goal of engaging more users to visit their website and sign up for their events. So as a team, we helpthem define and outline, the appropriate cadence towards their unique target audiences, across their social mediachannels, create guidelines to unify their brandingacross social media channels, and strategize the useof hashtags and trends, so that they can reach new audiences and more easily connectfollowers to their programs.Through the course of theproject, we wanted to focus on developing a documentthat would provide in-depth and targeted solutions, customizedfor Words, Beats & Life. We wanted this document tohave longterm usability, granular information ontargeting different segments on social media, and to be user-friendly and suitable foronboarding a new employee. We recognized that we had a short timeline to work on this project, and also wanted to keepour recommendations within Words, Beats &Life’s working budget. And we also recognized that due to the remote working conditions, we were limited in ourcollaboration efforts, although we managedbeautifully with the virtual and cloud-based resources available to us. At this point, I’ll passit over to Alex Binder, to talk to you about ourfinal recommendations. – Thank you, Emma. Our final deliverable was asocial media strategy guide for Words, Beats & Life, which consists of sixmain recommendations, as you can see on the screen right now.And each of them includedactionable steps, like checklists or visualexamples for the organization. The first threerecommendations were basically about targeting an audienceefficiently online. As we started each of theindividual target groups of Words, Beats & Life havedifferent characteristics, both in terms of theplatforms they use online, as well as the content they’relooking for on social media. We also provided Words, Beats & Life with some recommendations,how to standardize branding, and we did that through achecklist, which should help them to make their brand morerecognizable online, which also leads me to last recommendation to use hashtags effectively,which included some steps, how to use hashtags tobuild a brand online, and lead to more engagement online.And our last recommendation was to strategize Calls-to-Actionand utilize partnerships where we really look atthe existing resources of the organization andhow they can use that to increase the engagement online. And all in all, we think thatthose six recommendations will help Words, Beats & Life to be even more successful in the future. Thanks for your attention. – Thanks so much, Alex and Emma. We’re about halfway through ourpresentations for the night. So we’re gonna take alittle five-minute break. You can use this time tograb a glass of water, go to the restroom, but as Nicole knows, I love to have a Zoom dance party. So if anyone is interestedin joining a Zoom dance party for the next five minutes, wecan have a Zoom dance party, or just stretch your legs. So let me hide this. And once the song ends, the next strategy. (“I Wanna Dance withSomebody- Whitney Houston”) Clock strikes upon the hourand the sun begins to fade Still enough time to figureout how to chase my blues away I’ve done alright up to now It’s the light ofday that shows me how And when the nightfalls, loneliness calls Oh, I wanna dance with somebody I wanna feel the heat with somebody Yeah, I wanna dance with somebody With somebody who loves me Oh, I wanna dance with somebody I wanna feel the heat with somebody Yeah, I wanna dance with somebody With somebody who loves me I’ve been in love and lost my senses Spinning through the townsooner or later, the fever ends And I wind up feeling down I need a man who’ll take a chance On a love that burnshot enough to last So when the night fallsmy lonely heart calls Oh, I wanna dance with somebody I wanna feel the heat with somebody Yeah, I wanna dance with somebody With somebody who loves me Oh, I wanna dance with somebody I wanna feel the heat with somebody Yeah, I wanna dance with somebody With somebody who loves me somebody oo Somebody oo Somebody who loves me yeah somebody oo Somebody oo To hold me in his arms oh I need a man who’ll take a chance On a love that burnshot enough to last So when the night fallsmy lonely heart calls Oh, I wanna dance with somebody I wanna feel the heat with somebody Yeah, I wanna dance with somebody With somebody who loves me Oh, I wanna dance with somebody I wanna feel the heat with somebody Yeah, I wanna dance with somebody With somebody who loves me Don’tcha wanna dance with me baby Dontcha wanna dance with me boy Hey Don’tcha wanna dance with me baby With somebody who loves me Don’tcha wanna dancesay you wanna dance Don’tcha wanna dance Don’tcha wanna dancesay you wanna dance Don’tcha wanna dance Don’tcha wanna dancesay you wanna dance With somebody who loves me Dance – Perfect, thank you so much everyone.Hope it was a fun littlefive-minute breather, and we are back at it. Our next team is, the Best for DMV team. – Thank you, Nima. So my name is Saqib Ahmed,and I’m the project manager for the Best for DMV project. We’re gonna go to the next slide. So just an introduction to my team. We have a few master’s andundergrad students on our team. We have Chuyu Zhang, who is aMasters in Marketing Analytics in her second year, Neerja Singh, who’s also a master’s studentin Marketing Analytics, in her second year, KathleenRobertson, who’s a senior, Chris, Julia were bothseniors, and then we also have our MBA alumni advisor, Xiao Lin, who works at Booz Allen Hamilton. So just to give a briefoverview of our project, basically our client is,the Best for DMV program, which is a program that’s run by a few different nonprofit organizations in the DMV area, includingBethesda Green, Council Fire, and Think Local First.And the Best for DNB program basically is a campaign-style program that is trying to increase the number ofbusinesses in the DMV area that incorporates socialand environmental impact. And so the problem that we’readdressing with our project is that currently there’sa lack of awareness about Best for DMV, and also in general there’s a lack of awarenessabout B-Corp Certification and kind of some of thethings that businesses can do for incorporating socialand environmental impact. And also our client would like to have more marketing capacity and more marketing engagement as well. So really the objective of the project is to encourage higherlevels of involvement through commitment, to take action, participating in workshopsand other Best for DMV events, using the UN-SDG ActionManager Tool from Best for DMV and the B lab Assessment,and helping companies eventually attain B-Corp Certification.So just an overview of our scope document and our methodology, andkind of the the process that we are kind of undertaking. So our team is doing bothprimary and secondary research, and we are currently in the phase of conducting additionalsurveys and interviews, with various different businesses, to understand reallywhat motivates companies to incorporate socialenvironmental impact, not just in the area, but morebroadly across the country. And that’s really the focusof our primary researches, the surveys of the interviews. Our project is a littledifferent from the other projects in the sense that our final presentation will occur towards the end of August. So that’s kind of an overviewof the scope document. So just to touch on someof the current findings that we have come across,through delivering our surveys and conducting our phone interviews, we find that across the board,the motivational factors for why businesses want to incorporate social environmental impact and why they’re motivatedto prioritize social and environmental issuesare the following: So third party validationwas a very common theme. A lot of businesses thatwe’ve spoken to have mentioned that they do benefit from getting feedback from a third party andgetting that validation for their social and environmental impact.Second is the ability toattract and retain talent. So being a green business anda socially conscious business helps to also attractnot only younger talent, but also it helps withretaining talent as well. And then third, the companieswe’ve talked to have mentioned that pursuing B-Corp Certificationand the B Lab Assessment really can give a competitiveadvantage in the industry, compared to other businessesthat may not have this approval from a third party, or reallyhave that certification. And finally, it’s a way forcompanies to communicate their values to customers. Really communicate their social and environmentalawareness to the community. And so just to touch a bitabout the survey results that we have found so far; alarmingly, a hundredpercent of the respondents that we’ve seen have saidthat they are not aware of what Best for program in their area. 66.7% are not aware of the organization called B Lab Assessment,which is a nonprofit that conducts the assessment for social environmental impact, and 87% believe thatemployee welfare and benefits are the most importantto their organization.And finally, 93% of thefirms that we have surveyed, or rather of the respondents,for our survey have said that they believe thatenvironmental and social impact does align with their values. So some initial recommendationsthat we have come up with, again, we are kind of researching more on our recommendationsand continuing to work on exploring these recommendations for our final deliverables, which will be closer to the end of August. But based on the findingsthat we’ve had so far and the observations thatwe’ve made in our own research. The first is kind ofleveraging social media to increase visibility. Social media, as we’ve heardfrom many of the other groups, is a great way to kindacommunicate the message, and market the organization’smission and objectives. So really using those toolslike Facebook, Twitter, Instagram, and LinkedIn, andcommunicating the benefit of getting the third party feedback, the industry competitive advantage and attracting the top talent through incorporating socialand environmental impact. The second recommendation is incorporating networkingevents and webinars. So throughout all of our conversations, we’ve had on our phoneinterviews the theme across the board was that more companies would like to see more networking events with like-minded organizationsin their communities, and this kind of enablesresource sharing as well.So some ideas that we’re considering are monthly virtuallunch and learn sessions, executive leadership conferencesand speaker series as well. Third recommendation is leveraginguniversity partnerships. So these are opportunitiesto kind of use the talent from students to kind of support with improvement plansidentified by businesses that are taking the workshopsfrom the Festa Green and other businessesthat want to be involved with social andenvironmental impact as well.And finally, the fourthrecommendation that we’ve determined is bringing in experts fromlike the public policy arena, and also establishingpeer to peer mentoring within the program as well. So bringing inenvironmental policy experts and enabling currentB-Corp Certified leaders to kind of mentor otherorganizations who are interested in B-Corp Certification onsocial environmental impact, would really enable again, thetheme of community building and resource sharing, andwould enable organizations to really learn from expertsand those who have experience with social and environmental impact.So that really summarizesour presentation. Thank you. – Fantastic. Thank you Saqib, andthe Best for DMV team, for being our kind of Ironman team and going that extra month. For anyone who isinterested in learning more about B-Corporations, the Festa Green is actually hosting astudent-facing Best for DMV and B-Corp focused event. It’s a Zoom webinar tomorrowfrom three to 4:00 p.m. If you’re interested inlearning more about the webinar, shoot me an email really quick, and I’ll make sure to get you the link.It was also in our newsletter that came out this past Monday. If you’re unable to attendfrom three to four tomorrow, still register, because you’llget a video recording emailed to you after the event occurs. That’s three to 4:00 PMtomorrow, and either look at the CSPC newsletter orshoot me an email tonight. All right, next, we haveour Council Fire team. – Okay, so our project was, (chuckles) our client was Council Fire,which was a consulting company that specializes in sustainable seafood. My team consisted of ourteam leader, Adam and me, Matt, Kamy, Owen, and Ishwaar. So you can go to the next one. So our objectives was to identify and researchinnovative programs and major US public andprivate sector efforts to promote increased consumptionof sustainable seafood, and to address thecrippling challenges posed by the COVID-19 pandemicon the seafood industry. The second objective was to identify and research best practicesemerging from these efforts. The third was to perform a SWOT analysis on direct-to-consumer domesticsustainable seafood markets. And the fourth was to developa marketing campaign strategy with evaluative frameworkand metrics to track and measure the success of the campaign.So what we learned from this project was, we were able to gain a clear understanding of successful present-day work promoting sustainable seafood consumption. We were able to betterunderstand obstacles surrounding the direct-to-consumersustainable seafood market in light of this global pandemic. Another is that we were ableto utilize research to raise awareness and create pathwaysto a more sustainable future.And lastly, we were able to help clients practicesustainable seafood while increasing or maintaining profits. – So our work included doing something called a landscape analysis, where our research was enabled us to put up a detailed summary,which we incorporated actually into a very detailed paper ofwhat these challenges were, where there were someopportunities for Council Fire to guide small fisheries,to become more sustainable, and also be able to selldirectly to clients. So in terms of how we structured our work, Council Fire would hold a meeting with us each and every week,and we would update them on major deliverablesand our research efforts. So I operated as the project manager, so I made sure our objectives were met within time and scope. And we worked with thegroup together in order to set up a timeframe,which everybody agreed upon, and managed day-to-day activitiesand conducted the meetings that we held on a weekly basis. So our project team, weheld our weekly meetings where we shared researchand some of our findings in order to develop a set of what we found to be someof the key problems.So in terms of how wecommunicated, we used GroupMe as our main source of communication, and we stored our documentsthat we would share together such as research and ultimately the draft for our landscapeanalysis on Google Drive. And what we also did interms of doing the research, we had to examine theentire United States. So we broke the project up intoa different geographic areas and also broke it up intothe different sectors that we were studying such as commercial fishing associations, the private players who are processors, or the smaller fisheries. So our research was veryoriented towards looking at some of the regulatorswithin the industry, just to find out about the laws and what some of the major issues were,but also at a ground level, talking to the peoplewho are directly involved in these associations. So we conducted a series of interviews. And based upon that, we’re ableto determine what some gaps, and what some of my problems were. And based upon that, we’reable to issue a series of recommendations guided by this research and interviews that we conducted.- Thanks, Adam. We were able to come up with a series of five primary recommendations,and the first one is, the need for consultingservices in this industry is greater than we previously thought. As consultants, sometimes our job is to kind of scope outprojects and help our clients figure out where theyreally wanna investigate, and who, in this case, whotheir potential clients are and who their potential strategic partners are in the industry. So initially they only wanted to target private-sectorplayers with a certain amount of revenue, andwe ended up finding, there are many ways where you could work with commercial fishingassociations and other organizations within the industry as potential partners to really advocate for sustainable seafood on a national and regional level.The second is communitysupported fisheries. An my mind, community supported fisheries, in terms of providing socialvalue to your local community is really the gold standard. Community supported fisheriesconnect local fishermen with their local communities to sell seafood on adirect-to-consumer basis. This has a number of advantages; it shortens the supply chain significantly as most of these playersare vertically integrated, and have their own processing facilities. They’re easily financed byeither local stakeholders or an owner-operatormodel, called a collective, and they’re more profitableand more reliable for the fishermen, because ofthe shortened supply chain. And because they’regoing direct to consumer, they can afford to pay thefishermen closer to retail prices for their fish because ofthe short supply chain. And there’s a really compellingstory about the fishermen, the seafood, the area,and all of these things that really make it a durable and reliable businessmodel in light of COVID-19.We also found targeting trade associations was a really good strategyfor business development as they’re centers of influence and are basically a center of influence in a local region, a local community, or even on a national level. We also found that a keyfor the seafood industry in the future is developingdirect-to-consumer sales. A growing space in the seafood world is online seafood retail. Seafood is significantlyless widely consumed than other meats in the United States, but seafood retail online is almost as popular as other meats. So there’s a really good opportunity there to grow that presence online and expand and grow the consumptionof US sustainable seafood. And then lastly, we found there was a significant knowledge gap in terms of consumers knowinghow to prepare, flavor, buy, and cook sustainable seafood. We found that under 30%of consumers are confident in their ability to findsustainable seafood, cook sustainable seafood, and know what is certifiedsustainable seafood.So marketing in this spaceshould really be directed at addressing this knowledge gap. And especially duringCOVID-19, in an industry where 70% of seafood isconsumed at restaurants. It’s really about teaching consumers, how to enjoy seafood at home. So a thank you, thank you toAdam and the rest of our team. It’s been a really great experience. – Thank you so much, Joana, Adam and Owen. Next, we have our Revelo team. (Monique speaks faintly) – Monique, sorry to interrupt. Do you mind speaking up? You’re coming in a little quiet. – Sure. My name is Monique Ellis,I was the project manager for the Revelo iAccessible project team. Included in our team weretwo master’s students, Mansi and Tianxin, as well asthree undergraduate students, Samar, Nile and Julie, alongwith our consulting advisors, Ariana and Andreea.So our client Revelo has a product that’s a real-time software platform that enables customized andautomated data collection, as well as analysis and data reporting. iAccessible essentiallyis a Revelo product that provides decision-makerswith user-friendly insights into their respective organizations’ digital accessibilitytrends over time within the individual organization’shierarchical restructure. So most people don’t necessarily know what digital accessibility means, it’s essentially the ability of websites, mobile applications, aswell as electronic documents to be easily navigated and understood by a wide range of users,including those who have visual and auditory, motor, as wellas cognitive disabilities. Revelo is actually locatedin College Park, Maryland, at the University ofMaryland’s Discovery District.So one of the big challengeswith the iAccessible product was during the COVID-19 pandemic, it’s further highlighted theneed for digital accessibility within education,especially student learning, government agencies, andcommercial businesses and beyond. Next. So essentially the scope of our project was creating a targeted marketing campaign to include refining buyerpersonas, landing pages, as well as emails. So essentially we sourced interviews with various potential buyers,and created these personas in conjunction with theirpre-existing persona profiles to target within these target groups and their untapped commercialand federal markets. We also refined landing pagesfor nonprofit, automotive and the legal industry, which is part of their primary subscriber lists that they wanna targetoutside of government, and educational industriesand universities.We also can reconstructedemails for specific, Contact Us, segments toinclude sales and pricing, partner interest, general inquiry, as well as technical support for their current subscriber list. In addition, we also provided them with a overall LinkedInSales Navigator strategy, as well as things that they can do within the next six months orremainder of the year to try to improve theiroverall marketing strategy for this specific product, as well as some budgeting strategies that they will use for theirmarketing moving forward.And next up we’ll have Nilepresent our recommendations that we provided to the ReveloiAccessible product team. – Alright, hi everybody. I hope you can hear me, my voice kinda sound (voice drowned out). Hi my name is Nile. So on our team, we actually split up some of the differentaspects of the project. So I led the personas team,Mansi led the landing pages team and Tianxin led the emailteam, and the supplementary was a mixture of Julie, Samar and Monique. But we all pretty muchwork collaboratively. So our recommendations arebased on some of the research that we did and our own separate parts and how we came together and figured out what needed to be addedto the marketing strategy.So from the personas, a lotof the interviews that we did, we found different demographics. So we interviewed some peoplefrom educational institutions, people in IT, people who mayhave founded their own startups and people who were actuallyin consulting for tech and tech health and government consulting. So some of the responses thatwe got from the interviews was that there were time constraints on executing digitalaccessibility within organization, and there were also somefinancial constraints. But all of the people that we interviewed were very interested ingetting more information about digital accessibility from Revelo. So from that, we suggestedthat maybe Revelo could produce blogs or white papers, and other industry knowledgeas marketing material to sort of positionthemselves as industry leaders within the digital accessibility market. And to also, with themarketing of iAccessible, to emphasize the cost-effectivepricing structure, and the fact that it won’t take super long for your organization’s digitalplatforms to be analyzed, because of the time andfinancial constraints that were mentioned in the interviews.As far as landing pagesgo, there was a lot of focus on design and the type of wording that word that was used. So we wanna Revelo todesign the pages of brief and direct descriptionsof what consumers stands to receive from the product or service, and still include phraseswith detailed value, so that everything is justall in the same place. And of course, Calls-to-Actionsbecause the point of the landing pagesthat you want a customer to take a direct action from that page. With the emails, we lookedat different traffic times, and when people will be mostlikely to open an email, and to also make sure that it’s optimized for both mobile and desktop, because a lot of peopleuse email on their phones. And we also wanted to implementin-digital accessibility in the emails as well,so using certain colors or certain words, andmaking sure that even the marketing materials aremade also digitally accessible. From a supplementary standpoint, looking at the LinkedIn SalesNavigator, because it’s B2B, and we’re targetingeducational institutions and various other markets.LinkedIn is kind of the home for these particular demographics. So being sure to optimizeusing LinkedIn Sales Navigator to grow the brand, connections,and the customer base. And then lastly, focusinga majority of the budget on email marketing andusing a tiered strategy for marketing spend and set a cap based on a standard percentage ofsales or forecasted revenue. So those are the recommendationswe had kind of based on the different sectorsof the marketing strategy that we created for theRevelo’s iAccessible product. – Perfect. Thanks so much, Monique and Nile. Next we have our EarlyCharm Ventures team. – So my name is David. I’ll be representing our Early Charm team, which included Jeane,Hannington and Jamie. So Early Charm Ventures isa venture capital studio that specializes in takingscientific discoveries from universities and formingcompanies around them. So Early Charm is merging four of their material science companies into a single new company called Materic, to capitalize on thesynergies between them.And so our task was to create a pitch deck that attracts potentialinvestors to illustrate why they should give Materic some capital. So essentially how we went about this is we’ve researched eachcompany very thoroughly to identify what theirstrengths and weaknesses was, and then identifyingwhat synergies between those companies existed, and then we had to develop a comprehensiveplan, our pitch deck, as it to explain these synergy’sto potential investors. So our project recommendationsessentially were what we envision thefuture of Materic was, and what we’d like tohighlight in our pitch deck. So the first thing was thecustomization and the uniqueness, which was the competitiveadvantage for Materic in the electrospinning industry, as they’re not the only ones,but they are one of the few that allow you to customizethe manufacturing process. The second is to continue their consulting and custom manufacturer part of it so that they are able to fund theirinternal product development at least until theirinternal products are able to be commercialized andmaintain the primary business. So that’d be the thirdis, internal products is what we really pushfor is that they need to get fully commercializedand they will in the future.And once they become the primary product, the value of the companywill increase immensely. And lastly is licensing,is that the plan should be to develop relationshipswith large chemical and pharmaceutical companiesso that they can utilize these economies of scale and get their proprietary technologyout into the market. Thank you. – Sorry about that,thank you so much team. Let me get us back up here. Up next we have our,Nothing But Nets team. – Hi everyone, my name is Christine, and I am the projectmanager for Nothing But Nets Next slide please. This is our team. I am so thankful formy team because they’re so wonderful to work with.And our project is uniquein a sense that we had to do a lot of research andanalyzing that information. So it works out so great that we have two InformationSystems students, and then three Public Health students, because we’re all used to doing research. And then now Semi willtalk a little bit more about our project. – So our client was NothingBut Nets, and Nothing But Nets is a nonprofit UnitedNations-recognized organization that strives to fight against malaria through advocacy and funding. This project dealt with a lot of research and data analysis, as our main goal was to create a long-termprospective pipeline in order to find potential partnersfor Nothing But Nets.So we looked at organizationssuch as Malaria no More, and the Against Malaria Foundation, just to see who they were partnered with, and also prove out which industries would be a great fit fora potential partnership. And these companies that we researched, they had similar viewswith Nothing But Nets, and they were also aligned with the United NationsSustainable Development Goals. And these companies also variedfrom different industries, such as healthcare industry, the food and nutrition industry,the technological industry, and the educational industry. A few of our companiesconsisted of Microsoft, Home Depot, Johnson & Johnson,Kimberly Clark and Nestle. In the end, we had about21 companies in total, and we ranked their potential based off of a criteria pointranking system that we, the UMB team have developed.And our final deliverableincluded a presentation, following up with a finalreport of our research, including the criteriaranking system that we created to the clients and to the development team of Nothing But Nets. And I will pass it back to Christine. – Thank you, and like Semi said earlier, we did a lot of research. So our final report report was the main presentation, essentially. We did do a presentationin our last client meeting, but it was just not enoughtime, not enough space. So our final report is consisting of everything we have ever done. Every research we’ve done so that they can always refer back to it. Like Semi said earlier,we had 21 companies and these are the fiveindustries that we found them in. So surprisingly therewas some opportunities in the technology industry as well. Nothing But Nets cando some of these things that we’re suggesting if they wish to, but with the current pandemic situation, we’re not sure if they’reapplicable at this point. But the first thing wewanted to do was ask them to organize conferences andinvite potential partners. We know that Nothing ButNets hosts a lot of events for their different target audiences.But what we realizedwas there wasn’t a lot of targeted conferencesfor potential partners. And then we could helpthese potential partners understand the importanceof Nothing But Nets mission. One thing they could do iseducate the potential partners on the issues that NothingBut Nets is dealing with, or the partners could maybethrough Nothing But Nets, they could get to meet people who are in different areas around the world who are going throughmalaria-related problems. It could be health representatives, it could be families whoare dealing with this. It could be survivors from malaria or other vector-born diseases. And then another thing could be learning about success storiesthat Nothing But Nets has had in the past, orsuccess stories about people or staff in these endemic areaswhere malaria is prevalent. So this way Nothing ButNets could kind of pull in these potential partnersby showing what they’ve done, how they’ve achieved it,and why they’re doing this. I think that could be very,is a strong selling point.And also in return, we werethinking that Nothing But Nets should offer certain resources. Of course we can’t just offer everything, but definitely their expertisein dealing with these kinds of vector-born diseases and other health education materials. And we’re not talking aboutall private connections of course, but if they arecertain private connections that the potential partneris in desperate need of, maybe Nothing But Netscould sort of use that, not as a leverage, butmaybe like a compromise, to work together, toachieve their common goals. And lastly, Nothing ButNets could create a campaign with this potential partnerfor the target audience of that potential partner. So it would essentiallybe like Nothing But Nets is contributing time and manpower to help their potential partners’ costs. And then we do realizethat Nothing But Nets has a lot of social mediapresence to an extent, but a lot of millennials oreven younger generations, we’re always on our phones.And I think that if Nothing ButNets starts to use Instagram or other modes that maybeeven, I don’t even know, so that way we can reach more audiences, and even younger people, you will notice that they’re more active these days. They’re more aware of the world and they want to participate. So by getting through to them, we could potentiallyget more, not support, but maybe spread the word about malaria, and about Nothing But Netsabout their potential partners. And in our research, we realized that there were two blind spots. Access doesn’t mean usage. What that means is that one ofNothing But Nets’ main goals were to give out mosquito nets to the people living in endemic areas. But the thing is, sometimesthey don’t want to use it. After health educatorsteach them how to use it, maybe they’ll do it for awhile, maybe they’ll get lazy. Or maybe they’ll think that,”Oh, it’s the hot season.” “It’s the cold season.” Like, “We don’t reallyneed it in this season.” That sort of thing, or maybebecause they personally haven’t experienced anysymptoms or any disease in their family, maybe theydon’t take it as seriously.So that is a blind spotthat Nothing But Nets should work around. Another thing is, fear of hungertrumps the fear of disease. So many people indifferent developing areas, through research andthrough personal experience, I’ve noticed thatdisease is not a priority when you’re hungry, when youdon’t have a place to live, when you don’t have a job,or when you don’t have money to do anything else. So for them, maybe they might use that mosquito net for something else. And some personal stories I’ve heard; they use it for catching fish. They use it for protectingtheir vegetable garden. Things like that. So maybe these two blindspots could shed light on how Nothing But Nets orother malaria organizations can approach this differently, approach it at a grassroots level so that they can lift these people from poverty, and maybe after that, aftertheir basic needs are secure, maybe they will start focusa little bit more on Malaria.I wanna thank everyone foryour time and attention. I really wanna thank my team and our advisers Sachi,and Nothing But Nets. And I hope everyone has a great evening. – Thanks Christine, Semi, and team. It was great hearingfrom your experiences, and up next, we have Bioenergy Devco. – [Bishoy] Thanks, Nima. I’m sure you hear everyone,nice to meet you all, and thank you all forpresenting your work. I was the project lead on this project. I will hand it over tomy teammate Emanuel, who’s gonna walk usthrough the team members, the project, and the client as well. Thank you, Emmanuel you can take over. – Yep, so as Bishoy mentioned, he was the project lead for our team, we also had David Tangas our master student, and then myself, Justin, and Tara, as three under graduates on the project, Our company was Bioenergy Devco.They use anaerobic digestionto recycle organics that are destined forincineration or landfills, which creates renewable natural gas and healthy living soils. And the company is a worldleader in the finance, design, construction, engineering and operation of anaerobic digestion facilities. So Bioenergy Devco gaveus two general products to work on a marketingand data analysis project. So what we have hereis the solution vision for both of those projects in general, where we recognize thattheir current state was that they were estimating the target client wastetannage based on EPA metrics. They also had social media profiles that were recently started,but had little traction. And they also had a RFI requestfor information document, which kind of merged theconcept of marketing with data. And the gap that we saw thatthey had was understanding how their current clients are, in order to gauge those attributes, to look at target clients. They had no model fordeveloping or, excuse me, guessing the waste tonnagefor target clients.And we also wanted to help them find ways to have meaningfulengagement on social media with their target clients, which are municipalities,utilities, and corporations. And we recognize that their ideal state would be to have an efficient method of estimating tonnages and costs, clients directly providing information that they could compile, andlastly, social media presence that is focused on reachingout to target clients, but also educating the general public about what the company is andhow their operations work. So our work and scope ofour deliverables consisted of creating social mediacalendar and also designing all the posts that theywould use for this month of August, 2020, which kindahelped them mapped out of what to do on their platforms ofFacebook, LinkedIn, and Twitter. We also developed recommendations for their social media presence, and delved into thegeneral marketing tactics, both paid and organic. For example, BDC allowedus into their Facebook and LinkedIn ad managers, just so that we could helpprovide recommendations based on what we were seeingfor the future trajectory.We also provided thegeneral recommendations that LinkedIn would be bestfor corporations and utilities, Twitter, to be a goodway to access all three of their audiences whileFacebook was the best way to reach out to municipalities and some corporations as well. We also provided a dataanalysis of information from their existing clientsand identified two trends, even though it’s a small data set, that they should be willingto pay attention to. We also designed a general data model that could estimate theannual tons of waste that was provided by their target clients. And we built a network ofsustainability contacts and organizations, which allows BDC to kind of look into areas where they could reach sustainability professionals in different organizations, andkind of as a different means of collecting data as weare no longer consulting with them past July. But overall, it was a very good project to help this company thatis focused on sustainability and making a better impact on the earth.- Thank you, Emmanuel, Bishoyand Bioenergy Devco team. Next we have Operation A.R.T.S – Hi, I’m Arianna, the team lead for theOperation A.R.T.S project. We had an awesome team,Margaret and Yiyang were our finance experts,with Maya, Sarah and Emily providing research, marketing, and project management expertise. Our project was heavily based in research, analyzing that research,informing business recommendations to our clients, China andRenee, the co-founders of Operation A.R.T.S. Operation A.R.T.S is a nonprofit focused on supporting artists and allowing them to make a living off of their work. They came to us with a lofty goal, to build a live/work space for artists in either Baltimore or D.C.,called Imagination Factory. The space was to include acoffee stand, apartments, rentable studio space, and a cafe. They originally had a goalof a large warehouse space.However, our research informed the recommendation to start small. We identified the D.C. neighborhoodof the H Street Corridor as a prime location to start,and made the recommendation to open a second sister location,once their first location was running and turning a profit. Our final deliverables as ateam, we’re providing research and recommendations to Operation A.R.T.S, to identify a ideal locationfor Imagination Factory, target brands and financial mapping, in order for them to havea realistic expectation and finalize their businessplan, which they can then use to apply for grants and other funding.We bundled all our researchas well as our recommendations into one final deliverables,so they always have that information to refer back to. Margaret is going to explainthe grants probability chart that we produce for them,which is the next slide. – So as Arianan’s said, theywere a nonprofit organization. Therefore they relied heavilyupon receiving a grant. And so we’ve researched several grants. However, there was a lot. So we wanted to organize itin a way where they can focus their energy and resourceson actually getting one, because there’s a lot ofresearch in writing a grant.So just to explain this probability tree, the ones in rectangular or the ones that they have masteryover, that they can choose. And the things in circlesare probabilities, which they don’t reallyit’s sort of up to chance. And so these were the grants that we felt were the best grants, where they have the highestprobability of receiving and which also had a high grant amounts. And so for each one, we had,they would have a 50/50 chance of whether they wouldreceive the grant or not. And then for the next probability, so for example, for Catalyst Fund, it’s splits off into 40% and60% because many of the grants, they had a lower level amountor a higher level amount. So what we did was thatwe put lower probabilities for a higher grant amount,and higher probability for a lower grant amount.And so we did that for each one. And if you follow the red arrows, we arrive at the expectedvalue, so the best outcome. And on the side, we also havethe estimated monetary value, which helps us to lookat it more realistically, and therefore to calculate that we would, so for example, for Catalyst Fund, we would look at the takethe 50/50 percent probability of receiving the grant, andthen multiply by the 40% of getting highestamount, which is 70,000. So it’d be 50% times 40% times 70,000. And our estimated monetaryvalue would be for 14,000 from the Catalyst Fund. And so we did that for all ofthem, and we sort of presented that to Operation A.R.T.S,to give them a sense of how much money they canexpect from their grants.- Thank you, Margaret. And here we have ourfinal revenue analysis, breaking out the gross and net revenue for their first yearoperating Imagination Factory. It’s pretty self explanatory, so all let you guys take apeek at what we have here. The net potential thatwe mapped out for them is based on them havingfull rental capacity. So we broke out in other researchthat we provided to them, not represented here, webroke out the probability of them receiving thatamount of revenue each year.And thank you to my team, you guys rock. This was a really great experience getting to know all of you and workingtogether on this project. – Fantastic job, Arianna and Margaret. You have the chat room blowing up, about this probability tree. Before the College Park Academy team. I’m just going to taketwo seconds to correct the screen-share, just looks like… Perfect. All right, we are backin screen-share mode. College Park Academy team, you are up! – Good afternoon, everyone.We’re College Park Academy project team. I’m July, we (indistinct). We have spent about twomonths during marking plan with six people in the group. Today, me and Paul woulddo the presentation. First, I would like to give youa brief introduction to CPA. College Park Academy is a prestigious public charterschool located in PG County. CPA is piloting two new paid classes; Chinese and Entrepreneurshipnow will be available to everyone regardless oftheir enrollment status at CPA. Our test during the past two months was to give out a detailed,scalable, and custom guide to marketing plan that cangenerate real enrollment for their new Chinese andEntrepreneurship program. Okay, here’s what we havedone in the past two months. First, we recommend CPAto create a micro-site which can be shared through digital ads, email and social media. And email marketing would mainly focus on current CPA and UMDstudents and alumni parents.And also for Chinese program,we will also reach out for families from ConfuciusInstitute database, I suppose social media,except for current CPA and UMD students and alumni parents. We also recommend sendingpostcards with QR codes through parent groups on Facebook, and do social media campaign. We also recommend CPA to launchSearch Engine Optimization, and display ads campaign at the same time, as well as retargeting. As for postcards, werecommend to do both online and offline, but focusing on online during the COVID-19 situation. And also we encouraged CPA to do webinars for existing parents and community, in which they can invite UMDtutors as guest speakers. And I was still giving rewards to students who can bring their friend in. Also LCPA can also encouragestudents and parents to share their experiencewith CPA on social media, with our designed hashtags. And next, Paul will presentwhat we have learned. – Thank you July. Apologies if there’s anybackground noise, my power’s out, so I am on my very kindneighbor’s porch right now.So one thing that welearned was time management. The tasks, we were getting newtasks pretty much every week. So we had to figure out how to best allot for the time to complete those. And then we also gotexperience in directing within our team, and just working around each other’s shortfalls andalso each other’s strengths. And then in addition to gainingexperience with our team, we also gained experienceworking with our client, and being able to caterthe information that we were presenting them to meettheir expectations optimally. And lastly, we learnedmany different marketing and design skills, like the deliverables that July just went over, like conducting and creating market research surveys, designing mock ads, and advertisement. Yeah, mock ads to sendout or put on Google, and also just creatingprofessional PowerPoints. Thank you. – Thanks so much, July and Paul. And Paul, hopefully your power comes back. It’s a struggle for all of us tonight. – [Paul] Thank you. – Next we’ve got the IvyCity Smokehouse team. – [Ben] Hi, my name’s BenBrody, and I’ll be speaking on behalf of the Ivy City Smokehouse team.I wanna start by thanking my amazing team who had the privilege ofworking with on this project; Sophie, Sushil, Ziqi, Spencer and Vidur. This project would not have worked if it wasn’t for every single one of you. So I wanna thank you all, andI wanna thank everyone else for being here tonight and being able to give these greatpresentations and telling us about what you’ve beenworking on on this project. So we have been workingwith Ivy City Smokehouse, which is a restaurant and barlocated in Washington D.C, but they’re currently planning on moving to Prince George’s County. And they also have plansof acquiring ProFish, which is a wholesale salmon company. And they also have plansto build a recirculating aquaculture system, whichis their own fish farm. So they can actuallyraise their own salmon, also in PG County. So they wanna move allthese different facilities into Prince George’s County,and have their own form of a vertical integrationin the salmon market.And their plan is to havea zero-waste operation that they can provide high quality fish to local people in Prince George’s County, and to also be able to sellthis fish all over the country, and be able to show offtheir Maryland brand, and get Maryland that goodreputation for salmon. Next slide. So for our project, Ivy City Smokehouse is preparing a presentation to give towards PrinceGeorge’s County policy makers. They’re hoping to receive some funding from Prince George’s County to help move all thesedifferent facilities from D.C. to Prince George’s County. So the different benefitsthey wanted us to look at are, economic benefits, such as revenue earned from the smokehouse beingin Prince George’s County, and also the fish they’ll beselling online through retail, and also through wholesaleto different restaurants, taxable income of all the employees, who are working in both therestaurant and in the fish farm, their recirculating aquaculture system, and then also all the differentjobs that’ll be created through this opportunity. They also wanted us to lookat the environmental benefits, and that included a lot ofdifferent sustainable advantages of using a recirculatingaquaculture system, compared to their currentway of getting fish, which is importing from other countries.And lastly, they wanted us to do research into different communitybenefits, such as the tourism that it’ll bring to the County, such as people who are coming to buy food from the restaurant or to take tours of the recirculating aquaculture system. Another community benefitthat they wanted us to do research into, wasmarketing for the Maryland brand, when they’re selling theirsalmon through wholesale, all across the country. And also a partnershipwith UMD to do a research and learn more about potentialways to help the environment, through recirculating aquaculture systems, and how to best utilizethem in the County.Next slide please. So in the final recommendation, a lot of our focus was onthese sustainable advantages of how a recirculating agriculture system is much better for theenvironment than the typical way of farming in ponds orin ocean water with nets. The first of which being thefact of a reusable waste. So when they are raising these fish in these recirculatingaquaculture systems, they have complete control of the system, and are therefore able totake the waste from the fish and use it for many different purposes. One of these is throughaquaponics, which is being able to take the fish waste andactually creating plants from it. So they can then use theseplants to either feed the fish again, or actuallyuse them in the restaurant to make the restaurant look really nice. Another way they can use thewaste is actually using it to create energy, which iscalled anaerobic digestion, which is something thatthey are doing a lot of research on rightnow in their partnership with IMET team at UNBC, whichis a group of professors who are very knowledgeable on aquaculture, and who are using this wasteto actually create energy.And they’re estimating thatthey can actually power 10% of their systems withthe waste from the fish. So that would be reallyhelpful for the environment in terms of reusable energy. Another huge advantageis water preservation. The RAS uses only 10% ofthe water that’s required in a typical pond culture. And because they’re able to build the RAS in Prince George’s County, they’ll be able to significantly reducethe imports, obviously. So since they won’t be importingfrom across the country, there’ll be able toreduce carbon emissions that come from typical imports. And lastly, the fact that it’s in such an isolated environment, thatthere’ll be growing the fish, they won’t be affecting the oceans and there’ll be helpingkeeping the oceans cleaner. So this was a really cool project for us because we were able tolearn about this market that most of us had never heardof before, of aquaculture, at least that we didn’t know a lot about, and learning about all thesecool sustainable advantages that are gonna come from this project was a great experience.Thank you. – Fantastic to hear, andthank you so much, Ben. Like we’re seeing the chat room, feel free to keep theseconnections live with your clients. If there’s any thoughts,future presentations you see that are relevant, keep the family going. Some of these projectsmight be projects again for a future consulting group. Up next, we have Black Girl Ventures. – Everyone, my name is Robert Pinover, I think I’m presenting alone tonight. We had Black Girl Ventures. Next slide, I can’t move it. So Black Girl Ventures’ mission is to provide Black and Brownwomen-identifying founders with access to communities educations, leadership development,and economic advancement through entrepreneurship. So we’ve really workedwith them, excuse me, really worked withthem, basically focusing on revenue generationand ways to facilitate further revenue generationoutside of donations. Can you flick to the next one? So as I mentioned, theyhave a very large community, of very engaged individuals.They have several chaptersacross a number of cities. And again, they’re mainlydriven, if not entirely driven, by donations at this point. So as part of theirbusiness plan development, we wanted to focus on basically through a number ofconversations with them, we narrowed it down to focusonly on revenue generation, whether it be new forms of generation or development upon existing offering so that they are now revenue generators. And that would then createagain, in ideal state, a sustainable method ofrevenue generation outside of those donations, which come and go. Next slide. This ended up being five recommendations of focusing on, again,some new recommendations and some re-targeting ofalready existing offerings. The main ones beingmonetized survey reports, which is effectively gathering, they do surveys when theydo their fundraisers, things like that. They do national ones too. So the idea was to take that information, provide context to it,and pair with a sponsor to gain revenue on it. Monetized training offerings. They right now offer a variety of training and they offer actually a monthly paid, group-like community for startups.So this was a way to look at creating all training offerings that cost money, again, to further the revenue stream. Partnerships of course, they’re partnering with different companiesand grants, foundations, things like that, to work with them and to hopefully achieveand grow their mission. Revenue risk management;we also went through and broke out how they can better build their risk management plan, again, focusing on their revenue, and how to make a better net overall, and finally PitchCompetition monetization. The Pitch Competition isthe core of their offering, where everyone, a number ofcompanies basically present their concepts and whoeverhas the best pitch wins money, but we also looked atways we could monetize it for Black Girl Venturesspecifically through advertising, streaming and partneringand things like that.- Thanks so much Robert. We have our Ovalz team up next. – Hi everybody. My name is Diana, andwe’ve worked with Ovalz, during this past two months. Ovalz is basically a streamlined inventorymanagement service. So they are a startup and we help them by creating a brandcommunications strategy. So we divided our work in two phases, in phase one, we reallyneeded to understand, who they were, and then in phase two, we make the brand come alive.So in phase one, which wasbasically all the work done during June, we interview the team, we interview the board of advisors, we did a competitiveanalysis, and then we put all of this together by analyzing, the what, the how, and the why, of the company. And then we created the brandplatform this last month. And we gave finally, somerecommendations based on the brand we created for all of their social media and their website. So this is part of thecompetitive analysis in which basically we divided, well, we did an analysisof all the competitors, and we found that Ovalz waslocated in the first quadrant, and they should appeal to the audience, which is small businesses, as an emotional and customer-centric value company.- Hi, I’m Caroline, and I alsoworked on the Ovalz project. So the brand platform wasreally the main deliverable that we presented to Ovalz atthe end of our time together. And the brand platform is really the basis for all of their futuremarketing communications. So Ovalz is a startup that’sreally just getting started with what their brand is going to be. So we’re really luckyto be a part of that, building the platform that’sgoing to be the foundation for all of their futuremarketing communications, both verbal and visual. So the three main partsas listed here are; the purpose, the commitments,and the design principles. So the purpose is gonna bethe brand’s bigger purpose in terms of what it hopes toachieve for its customers. As you can see here, Ovalz isreally about small businesses, and helping them, and thatwas their main mission. And they really wanted to get that across, in all of theirinteractions with customers. So commitments then are the truly differentiating characteristics that a brand is gonna guarantee, and it’s all supporting that purpose.So this is gonna help align the priorities of the business andinfluence any big moves that they’re gonna make. It develops their value proposition, like what makes Ovalz different, special, and their main selling point was that their digital inventory servicethat really helps customers to save time and maximize efficiency so they can get back towhat they love doing. And it’s something that’s trustworthy, and reliable that customers can depend on. So finally, the designprinciples are gonna be simple, actionable, and tangible themes that guide how the whole experience is designed, from functionality to feel. So Ovalz had a designthat featured efficiency, reliability, adaptability,and user-friendliness. So all of these together helpedform that brand platform. And that was something thatOvalz was really excited about, and told us how they hadalready begun implementing with their website, theirLinkedIn, and their Instagram, and will hopefully continue to use throughout the company’s lifetime. And we were very blessed tobe a part of that journey. Thank you. (chuckles) – Thanks so much, Carolyn and Diana. Up next, we have Uplift Innovation. Alex, if you’re speaking,we can’t hear you right now.No. – I turned off Bluetooth, did that help? – That’s perfect. – Yeah, so I just took my headphones out, but all right, what’s up guys? I’m Alex, the project manager for Uplift, and I did it with my teamof two masters students, and three undergrad students,Jacqueline and Juan, were the two masters students,then Marie, Tram and William are the three undergrad students. So just to start off with abasic background on our client, Kinda just like a little insight into what our project focused on. So Bharat has a child on thespectrum, Autism Spectrum, and he’s been anentrepreneur his entire life, originating from India actuallyand starting up a bunch of startups in India and then transitioned over to the United States.So he’s familiar with theentrepreneurship market and developing entrepreneurs, but he hadn’t really focused on autism. It was something thathe wanted to transition to later in his career,to help not only his son, but also the entire community as a whole. So basically he wantedto focus on the ability to connect the community,autism community, with solution providers, such as startups or companies providinginnovative solutions to that community in asort of marketplace format. So we kind of helped him illustrate what that would look like froma higher level perspective, and then aspects onbusiness and revenue models, similar to Amazon, any of thosevirtual eCommerce websites. But more to link, like I said, the community with thesesolution providers.And then this is our project,this is just a overview. It really like high level illustration of where we found our spot in the project. So we’re developing this business model, establishing Uplift as amarketplace where these startups, the autism-related solutionproviders in other universities and research institutions, wouldbring ideas that they have, in trying to reach the autism marketplace, but don’t know either howto access that market, don’t have the properresources to utilize it. So by accessing this centralized location, it was not only beneficial for them, but it added the ability for the community to access one place andfind many solutions, rather than just going to each of them and reaching out to them.So that was reallywhere we found our value is in this, acting asthis middleman website, where these solution providers came to us, would post on the website their solutions, and then the community members would come and find solutions thateither match their values or match their goals. And the idea was to focuson technology innovations, such as providing augmentedor virtual reality, along with machine learning applications, to virtual software towardsthe autism community. So it was really focusing onthis cutting edge technology that’s being adapted in abunch of different areas.So we would bring it to,like I said, the caregivers and parents as part of the community, as well as clinical partnersin the healthcare setting, are all different markets that we targeted and hope to providesolutions to each of them and the different audiences. We’d work with them to evaluate, which of these companies would be beneficial in technology, how they could utilizeit in their practice, and also added theability to submit reviews. It’s important to havethese honest reviews from other members ofthe community posting, so that the feedback aspect,you get some sort of trust. When you go and use it and you see a hundred peoplerated it at five star, you feel more open tothe opportunity for it.So it’s less risky foryou as a community member. And it gives the startups incentive to provide a good service so that they get good and solid reviews. So by utilizing this position where we’re constantly connectingbetween both of these areas and staying up to date with reviews, following up on negativereviews, on maybe companies that were doing very well, we’d focus more resources towards them, as they’re providing abetter service than maybe some of the othercompanies that we supply, we’d focus on that as well. And then we’d scale, like I said, scale startups that were doing well, and scale back on investments for those that maybe didn’t have good reviews, weren’t as popular or werenot doing as well overall. And then our recommendation is, this is our just revenue model, and how we would invest inthese companies over time. So what we’re gonna do isinvest 10 to 20% of our funds between five to 10 companies.So if it was fivecompanies, we’d invest 20% of the respective fund sizetowards each of the companies and allocate it in appropriate ways. And we would monitor and record the company’s current progress. Maybe the consumers thatwere in the ASD community that were interacting with them, how much business they’re getting, foot traffic, that’s going towards them, and then evaluate them after one year of being in our portfolio. And then once we go tothe evaluation stage, this is where we’d use ourquantitative analysis metrics on one to five scales basedoff of, company’s deliverables, customer’s acquisition in the reviews, as well as future plansand the community impact, because it’s a really important factor, is the overall abilityto help this community. And based on these ratings, we would then allocate more money, the same amount ofmoney, or no money at all in the phase two, and theaddition to adding a couple more companies into our portfolio.So if a company ratedand their metrics fell under the unsatisfactory category, we’d have no futureinvestments for that company, and we would overhaul them in phase two. If they had satisfactory,we would give them the same investment that theyreceived in the first phase, and then if they were above satisfactory, again, based on these metricsthat I previously described, we would give them an additional 20% of the initial investment, along with adding one to three companies to our portfolio andstarting them at phase one in a one year cyclical pattern.And then overall, we wouldjust evaluate, like I said, those companies over timein the appropriate manner, follow up with themjust to see how it goes, and impact the community in that way. And that’s it, thanks. – So Alex, I’ve been ona lot of direct chats. Is that a real background, or is that where you are right now? – Oh, this is my apartment complex. – Fantastic. – Yeah, I’m on theclubhouse, I’m just up here. ‘Cause I don’t have a desk in my bedroom. I just moved like a week ago, so I’m kind of limitedin where I can do it. But yeah, this is just my background. It was built like a year and a half ago, so it’s pretty new. – A lot of people love it, but again- – [Alex] (laughing) Thank you. – So thank you so much for everyone who joined us this evening. If you’d like to be involvedwith our center moving forward, follow us on Facebook, Instagram, Twitter, or our newsletter, whichhas amazing opportunities, like our impact consulting fellowship.Thank you, thank you, thank you. We really, truly appreciate all of you. This was an amazingundertaking of founding an entirely new program to Smith. Thank you for the students,thank you to the alumni, thank you to the corporate partners, thank you to Nicole for leading all of the amazing professionaldevelopment sessions, and thank you to Julie whobasically made this happen, and was the backbone of making sure all of this organization, events,clients were possible. Without her, none of thiscould have ever happened. Now with that being said, two students, that Simone and ourteam has randomly drawn, and hopefully you’re still on the call. We’ve been eliminatingpeople as they come off. If your name is called,and you unmute your stuff, you’ve just won $25, andjust shoot me an email. Ishfaa Sashand are you still on the call? Hopefully going once, going…Ishfaa, if you’re on thecall unmute yourself- – He’s here (voice drowned out) – [Simone] He’s on thecall, he’s on the call. – He’s on the call? Okay, it’s perfect. Just email, and then Carolyn Dull. If you were still on thecall, unmute yourself or shoot a chat and someonewould wave at me (voice drowned) – [Carolyn] Oh my gosh, I can (mumbles) – (laughing) Congratulations. Both of you just shoot mea quick one-line email, saying you won. And if you are here through Suitable, and are getting the iSmithpoints for this event, if you’re a rising sophomorein the Smith School, please feel free to scan this QR code. Thank you, thank you,thank you, thank you. Nicole and I have been studying about a potential fall iteration, and we’re finalizing our ideas,and we’ll be in touch soon.Have a great evening, everyone..

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