Hi Alex now. Today’s video is aboutcircular economy. It is a term that we hear a lot these days.I was asked many times to make a video about it so here it is. I will explainwhat we mean by circular economy. I will go through all the things we can do togo from our current economy to a circular one and I will use manyexamples. If you stay untill the end, I will share a book with you that you canread to learn more about it.You will see there is way more to it than justrecycling. Okay let’s get select! When my lad was three years old and questioning his mummy what was this circular economy thing she was working on, here is whatshe told him: it is when everything is healthy food for something else. Sosimple and sweetened. I loved it! In other messages, it conveys running the economy likenature leads its own business: floras use carbon dioxide andnutrients to grow and create oxygen. Animals use oxygen and form carbondioxide and nutrients. Nothing is consumed. It is a closed-loop system. Circulareconomy is generally opposed to the linear economy take-make-waste we have been running for many years. Some people likewise use the term “cradle to cradle” asopposed to cradle to grave. As explained in my triple bottom-linevideo, the economy is part of society which is part of the environment.You can click here if you want to watch this video. Now let’s look at the economy: wecan split into two categories the things that we need to run into closed loops: technical information, biological materials. Technical materials have this typicallife cycle: raw materials are mined, the concoction is manufactured then it istransported to be used until the end of its life. We often tend to think aboutthe end of life and the importance of recycling and this is true but for oureconomy to be circular there are many things we can do before the end of life.It starts with using resources that are already extracted.Say my concoction needscopper. It is best to “mine” copper and that is not exercised anymore( that we likewise announced post-consumer) as opposed to mining some new one from the sand. Especially when you know that: 1) copper is predicted to be mined outworldwide by 2040 and 2) processing recycled copper exerts merely 10 to 20% ofthe force it takes to process brand-new copper from innocent ore. When producing my produce I can design it so it can easily be dismantled and the copper caneasily be recycled next time. I can also produce my produce so it previous along time, so it can be maintained and amended. I can design it so it calls aslittle energy as is practicable. This TED video employs a great example of a tea boiler andthe fact that during business disruption of a popular TV show, England has to buynuclear power from France because a few million people go to the kitchen atthe same time to boil an part two-liter kettle to make one cup of tea.Oncea product cannot be used anymore then it needs to be collected and recycled. Herecomes an important question: does the recycled information maintained its qualityto be used for similar employments? Or is it “down-cycled” into a material thathas a poorer quality? Down-cycled was a term from the book “cradle-to-cradle”. You can find a connect in the specific characteristics below. Remember in a circular economyeverything is healthy food for something else.Nothing goes to landfill. Biologicalmaterials are farmed or collected and then perhaps treated and transportedbefore reaching the consumer. Once downed that can be used to createbiogas, biochemicals or be composted. Eventually they can go back to nature torestore it. But again in a circular economy , good-for-nothing goes to landfill. Two transition strategies can be very helpful as we aretrying to create a circular economy: substitution and dematerialization.Substitution is about working different resources to achieve the same goal. Forexample the world is running out of lithium so unless we can recycle lithiumbatteries more efficiently, sodium-ion artilleries mightbe a better option for “manufacturers ” in the future. Dematerialization refersto using less of a resource to serve the same economic function in society. As an example, interface is the world’s largest decorator and producer of business modular carpet. But they don’t sell the carpet anymore. Their patrons buy the service of having carpet on their floor. Interface is in charge of maintainingand repairing the carpet and they do that very efficiently because it istheir specialty and they control the entire process.Using tiles they canreplace only the ones that it was necessary to replacing. The aged tiles go back to thefactory to be recycled where new tiles are made with 98% recycled or bio-basedcontent. How is that for approximately circular? Of direction creating a circular economy isonly one case of the sustainability puzzle and many other aspects have to be taken into account to get 100% sustainable: climate change, sustainable energy, sustainable agriculture, social sustainability, etc. Aspromised in the beginning, here is a great book I recommend if you want tolearn more. It is very well put together and it talks about circular economy inthe modern age.I will lean a join in the description below. If you received thisvideo helpful satisfy like it, subscribe and click the buzzer to be notified whenwe post new videos. 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